# Dimely Brand Identity

A complete profile of **Dimely**'s visual system — colors, typography, components, and personality — extracted from https://dimely.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dimely
- Machine-readable JSON: https://characterquilt.com/branding/dimely.json
- Per-page llms.txt: https://characterquilt.com/branding/dimely/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4F5869 |
| Accent | #0E816A |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #4F5869
- secondary: #0E816A
- accent: #0E816A
- background: #FFFFFF
- textPrimary: #000000
- link: #171C26

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://static.wixstatic.com/media/c647f3_6b8ca304353c40d39a6687f3243510f9~mv2.png
- Favicon: https://static.wixstatic.com/media/07a3e8_3c99280e4a3f4847afedefded54d8a68%7Emv2.png/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/07a3e8_3c99280e4a3f4847afedefded54d8a68%7Emv2.png

## UI Components

- buttonPrimary: background=#0E816A, textColor=#000000, borderRadius=8px, shadow=none
- buttonSecondary: background=transparent, textColor=#000000, borderColor=#CFE6E1, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Dimely Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Dimely - Turn Contracts Into Clean Revenue**  
  - Image: .jpeg)
  - Source: https://www.dimely.com/
- **Blog all ( Hidden ) | Dimely**  
  - Image: 
  - Source: https://www.dimely.com/blog
- **Blog all ( Hidden ) | Dimely**  
  - Image: 
  - Source: https://www.dimely.com/blog
- **Blog all ( Hidden ) | Dimely**  
  - Image: 
  - Source: https://www.dimely.com/blog
- **Dimely - Turn Contracts Into Clean Revenue**  
  - Image: 
  - Source: https://www.dimely.com/
- **Blog | Dimely**  
  - Image: 
  - Source: https://www.dimely.com/blank-1

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Madefor Text",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#4F5869",
    "secondary": "#0E816A",
    "accent": "#0E816A",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#171C26"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "dm-sans",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "dm-sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "49.4791px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0E816A",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#CFE6E1",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://static.wixstatic.com/media/c647f3_6b8ca304353c40d39a6687f3243510f9~mv2.png",
    "favicon": "https://static.wixstatic.com/media/07a3e8_3c99280e4a3f4847afedefded54d8a68%7Emv2.png/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/07a3e8_3c99280e4a3f4847afedefded54d8a68%7Emv2.png",
    "ogImage": null,
    "logoHref": "https://www.dimely.com",
    "logoAlt": "dimely-logo-CS8NJa9M.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, and has an alt text matching the brand 'Dimely'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Demo",
      "reasoning": "Button #0 'Get Demo' uses the vibrant brand color #0E816A, making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Contact Sales",
      "reasoning": "Button #2 'Contact Sales' has a transparent background, providing a clear visual distinction from the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, and has an alt text matching the brand 'Dimely'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```