Dill Brand: Colors, Fonts, Logo & Visual Identity

Dill Brand Identity

A complete profile of Dill's visual system — colors, typography, components, and personality — extracted from https://usedill.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://usedill.com/.
primary
#212C5C
rgb(33, 44, 92)

secondary
#0000EE
rgb(0, 0, 238)

accent
#ECFDF3
rgb(236, 253, 243)

background
#F4F7FF
rgb(244, 247, 255)

textPrimary
#212C5C
rgb(33, 44, 92)

link
#212C5C
rgb(33, 44, 92)

Typography

Each font links to its Google Fonts page where available.

primary
General Sans
Google Fonts →

heading
General Sans
Google Fonts →
General Sans, sans-serif

Visual Assets

Brand Personality

Tone: professional
Energy: medium
Audience: construction suppliers and businesses

Dill Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: framerusercontent.com
Source: usedill.com

Frequently Asked Questions

What is Dill's primary brand color?
Dill's primary brand color is #212C5C. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Dill use?
Dill uses #ECFDF3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Dill use?
Dill uses General Sans as the primary typeface across body and headings.

Does Dill use a light or dark theme?
Dill's primary site uses a light color scheme, with a background of #F4F7FF.

Where can I find Dill's logo?
Dill's logo is available directly on their site (https://usedill.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://usedill.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.