llms.txt

DiligenceSquared Brand Identity

A complete profile of DiligenceSquared's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #397681
Accent #397681
Body Font Source Serif 4
Heading Font Geist

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

DiligenceSquared Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow for downloading fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Geist",
 "role": "heading"
 },
 {
 "family": "Source Serif 4",
 "role": "body"
 },
 {
 "family": "Inter",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#397681",
 "secondary": "#0000EE",
 "accent": "#397681",
 "background": "#FFFFFF",
 "textPrimary": "#233940",
 "link": "#233940"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Source Serif 4",
 "heading": "Geist"
 },
 "fontStacks": {
 "heading": [
 "Source Serif 4",
 "serif"
 ],
 "body": [
 "sans-serif"
 ],
 "paragraph": [
 "Geist",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "48px",
 "h2": "30px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#397681",
 "textColor": "#0000EE",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#0000EE",
 "borderRadius": "99px",
 "borderRadiusCorners": {
 "topLeft": "99px",
 "topRight": "99px",
 "bottomRight": "99px",
 "bottomLeft": "99px"
 },
 "shadow": "rgba(36, 114, 163, 0.2) 0px 0px 16px 0px"
 }
 },
 "images": {
 "logo": "https://framerusercontent.com/images/xjyWYSGLoKfeuOsoARdehWMm5aE.svg?width=175&height=32",
 "favicon": "https://framerusercontent.com/images/SpZ9jLEmgWHfA4vq5oEmDwrwDc.svg",
 "ogImage": null,
 "logoHref": "./"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is located in the header, links to the homepage, and is visible with a medium size, making it the primary brand logo.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Request a Demo",
 "reasoning": "The 'Request a Demo' button is likely the primary CTA due to its action-oriented text and vibrant brand color (#397681), which aligns with the site's primary color scheme."
 },
 "secondary": {
 "index": 2,
 "text": "$5M raised from",
 "reasoning": "The '$5M raised from' button is secondary as it has a different background color (#FFFFFF) and serves a less direct call-to-action purpose."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and is visible with a medium size, making it the primary brand logo.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}