DiligenceSquared Brand Identity

A complete profile of DiligenceSquared's visual system — colors, typography, components, and personality — extracted from https://diligencesquared.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://diligencesquared.com/

• primary: #397681
  rgb(57, 118, 129)
• secondary: #0000EE
  rgb(0, 0, 238)
• accent: #397681
  rgb(57, 118, 129)
• background: #FFFFFF
  rgb(255, 255, 255)
• textPrimary: #233940
  rgb(35, 57, 64)
• link: #233940
  rgb(35, 57, 64)

Typography

Each font links to its Google Fonts page where available.

• primary: Source Serif 4
  Google Fonts →
• heading: Geist
  Google Fonts →

Visual Assets

UI Components

Live previews rendered using DiligenceSquared's actual button styles.

• Button Primary:

  • background: #397681
  • textColor: #0000EE
  • borderRadius: 4px
  • shadow: none

• Button Secondary:

  • background: #FFFFFF
  • textColor: #0000EE
  • borderRadius: 99px
  • shadow: rgba(36, 114, 163, 0.2) 0px 0px 16px 0px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

DiligenceSquared Brand in the Wild

Image: framerusercontent.com

Image: framerusercontent.com

Image: framerusercontent.com

Image: framerusercontent.com

Image: framerusercontent.com

Image: framerusercontent.com

Frequently Asked Questions

1. What is DiligenceSquared's primary brand color?
   DiligenceSquared's primary brand color is #397681. It anchors the visual identity across their website, product UI, and marketing materials.
2. What font does DiligenceSquared use?
   DiligenceSquared uses Source Serif 4 for body text and Geist for headings. Fonts were detected on https://diligencesquared.com/ as part of their live design system.
3. Does DiligenceSquared use a light or dark theme?
   DiligenceSquared's primary site uses a light color scheme, with a background of #FFFFFF.
4. Where can I find DiligenceSquared's logo?
   DiligenceSquared's logo is available directly on their site (https://diligencesquared.com/). The current logo URL is included in the machine-readable JSON profile linked above.
5. How was this brand profile generated?
   This profile was extracted from https://diligencesquared.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by DiligenceSquared.

Methodology

Brand data on this page was extracted from https://diligencesquared.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by DiligenceSquared.