# dili Brand Identity

A complete profile of **dili**'s visual system — colors, typography, components, and personality — extracted from https://www.dili.ai. Built for designers, agents, and AI tools.

## Quick Facts

| Field  | Value      |
|--------|------------|
| Primary| #22C55E   |
| Accent | #1F3154   |
| Body Font | Inter   |
| Heading Font | Inter|

## Color Palette

- primary: #22C55E
- secondary: #EAB308
- accent: #1F3154
- background: #0A0A0A
- textPrimary: #0A0A0A
- link: #1F3154

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://www.dili.com/favicon.ico

## UI Components

- input: background=#0A0A0A, textColor=#FFFFFF, borderColor=#2A2A2A, borderRadius=8px, shadow=none
- buttonPrimary: background=#363636, textColor=#FFFFFF, borderColor=#9D9D9D, borderRadius=6px, shadow=rgba(255, 255, 255, 0.25) 0px 0px 45px 0px, rgba(255, 255, 255, 0.1) 0px 0px 100px 0px
- buttonSecondary: background=#FFFFFF, textColor=#0A0A0A, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking compliance solutions

## dili Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Dili - The AI Diligence Platform**
  - Image: 
  - Source: https://investors.dili.ai/
- **Dili - The AI Diligence Platform**
  - Image: 
  - Source: https://investors.dili.ai/
- **Prevailing Wage & Apprenticeship**
  - Image: 
  - Source: https://pwa.dili.ai/v2/forgot-password
- **Dili - The AI Diligence Platform**
  - Image: 
  - Source: https://investors.dili.ai/
- **Dili - Privacy Policy**
  - Image: 
  - Source: https://investors.dili.ai/privacy
- **Dili - Privacy Policy**
  - Image: 
  - Source: https://investors.dili.ai/privacy

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "dark",
 "fonts": [
 {"family": "Inter", "role": "body"},
 {"family": "Arial", "role": "unknown"},
 {"family": "Georgia", "role": "unknown"}
 ],
 "colors": {
 "primary": "#22C55E",
 "secondary": "#EAB308",
 "accent": "#1F3154",
 "background": "#0A0A0A",
 "textPrimary": "#0A0A0A",
 "link": "#1F3154"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": ["Georgia", "serif"],
 "body": ["Inter", "-apple-system", "BlinkMacSystemFont", "sans-serif"],
 "paragraph": ["Inter", "-apple-system", "BlinkMacSystemFont", "sans-serif"]
 },
 "fontSizes": {
 "h1": "140px",
 "h2": "64px",
 "body": "24px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "10px"
 },
 "components": {
 "input": {
 "background": "#0A0A0A",
 "textColor": "#FFFFFF",
 "borderColor": "#2A2A2A",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#363636",
 "textColor": "#FFFFFF",
 "borderColor": "#9D9D9D",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "rgba(255, 255, 255, 0.25) 0px 0px 45px 0px, rgba(255, 255, 255, 0.1) 0px 0px 100px 0px"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#0A0A0A",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": null,
 "favicon": "https://www.dili.com/favicon.ico",
 "ogImage": null
 },
 "__llm_button_reasoning": {
 "primary": {"index": 0, "text": "See Dili", "reasoning": "Button #0 'See Dili' has a neutral background color (#363636) but is labeled as 'hero-cta', indicating a primary call-to-action role on the hero section of the page."},
 "secondary": {"index": 8, "text": "Submit", "reasoning": "Button #8 'Submit' has a different background color (#FFFFFF) and serves as a secondary action, likely used for form submissions."},
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals seeking compliance solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": false,
 "llmSucceeded": false,
 "finalSource": "none"
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```