# Digistain Brand Identity

A complete profile of **Digistain**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field   | Value     |
|---------|-----------|
| Primary | #CC3366   |
| Accent  | #01ABAA   |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #CC3366
- secondary: #142C3E
- accent: #01ABAA
- background: #FFFFFF
- textPrimary: #01ABAA
- link: #01ABAA

## Typography

- primary: Poppins — [Google Fonts](https://fonts.google.com/specimen/Poppins)
- heading: Poppins — [Google Fonts](https://fonts.google.com/specimen/Poppins)

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#01ABAA, textColor=#FFFFFF, borderRadius=15px, shadow=none
- buttonSecondary: background=#61A229, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Healthcare professionals and patients

## Digistain Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Professor Samuel Haryono from the Siloam Group Indonesia visits Digistain research lab at Imperial College London - Digistain - Transformational breast cancer biomarker analytics**  
  - Image:   
  - Source: [Link](https://digistain.co.uk/professor-samuel-haryono-from-the-siloam-group-indonesia-visits-digistain-research-lab-at-imperial-college-london/)  
- **Breast Cancer Risk Profiling Technology - Professionals**  
  - Image:   
  - Source: [Link](https://digistain.co.uk/healthcare-professionals/)  
- **Validating a new approach to predict breast cancer survival - Digistain - Transformational breast cancer biomarker analytics**  
  - Image:   
  - Source: [Link](https://digistain.co.uk/finding-out-faster-validating-a-new-approach-to-predict-breast-cancer-survival/)  
- **Digistain® insights and news - Digistain - Transformational breast cancer biomarker analytics**  
  - Image:   
  - Source: [Link](https://digistain.co.uk/digistain-blog/)  
- **Our Story - Digistain - Transformational breast cancer biomarker analytics**  
  - Image:   
  - Source: [Link](https://digistain.co.uk/our-story/)  
- **Digistain® insights and news - Digistain - Transformational breast cancer biomarker analytics**  
  - Image:   
  - Source: [Link](https://digistain.co.uk/digistain-blog/)

## Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around — some weights only load on specific routes.
4. For each captured font URL, right-click → Save As to download the file locally.
5. View the page's CSS and extract the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Poppins",
 "role": "body"
 }
],
 "colors": {
 "primary": "#CC3366",
 "secondary": "#142C3E",
 "accent": "#01ABAA",
 "background": "#FFFFFF",
 "textPrimary": "#01ABAA",
 "link": "#01ABAA"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Poppins",
 "heading": "Poppins"
 },
 "fontStacks": {
 "heading": [
 "Poppins",
 "sans-serif"
 ],
 "body": [
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Poppins",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "60px",
 "h2": "35px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "3px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#01ABAA",
 "textColor": "#FFFFFF",
 "borderRadius": "15px",
 "borderRadiusCorners": {
 "topLeft": "15px",
 "topRight": "15px",
 "bottomRight": "15px",
 "bottomLeft": "15px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#61A229",
 "textColor": "#FFFFFF",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://digistain.co.uk/wp-content/uploads/2022/02/logo2-trademark-digistain.png",
 "favicon": "https://digistain.co.uk/wp-content/uploads/2022/03/cropped-digistain_icon-32x32.png",
 "ogImage": "https://digistain.co.uk/wp-content/uploads/2022/03/digistain_icon.png",
 "logoHref": "https://digistain.co.uk/",
 "logoAlt": "logo2 trademark digistain"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "Healthcare professionals and patients"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
}
```