# Digistain Brand Identity A complete profile of **Digistain**'s visual system — colors, typography, components, and personality — extracted from https://digistain.co.uk/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/digistain - Machine-readable JSON: https://characterquilt.com/branding/digistain.json - Per-page llms.txt: https://characterquilt.com/branding/digistain/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #CC3366 | | Accent | #01ABAA | | Body Font | Poppins | | Heading Font | Poppins | ## Color Palette - primary: #CC3366 - secondary: #142C3E - accent: #01ABAA - background: #FFFFFF - textPrimary: #01ABAA - link: #01ABAA ## Typography - primary: Poppins — https://fonts.google.com/specimen/Poppins - heading: Poppins — https://fonts.google.com/specimen/Poppins ## Visual Assets - Logo: https://digistain.co.uk/wp-content/uploads/2022/02/logo2-trademark-digistain.png - Favicon: https://digistain.co.uk/wp-content/uploads/2022/03/cropped-digistain_icon-32x32.png - Social card (og:image): https://digistain.co.uk/wp-content/uploads/2022/03/digistain_icon.png ## UI Components - buttonPrimary: background=#01ABAA, textColor=#FFFFFF, borderRadius=15px, shadow=none - buttonSecondary: background=#61A229, textColor=#FFFFFF, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: Healthcare professionals and patients ## Digistain Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Professor Samuel Haryono from the Siloam Group Indonesia visits Digistain research lab at Imperial College London - Digistain - Transformational breast cancer biomarker analytics** - Image: https://digistain.co.uk/wp-content/uploads/2025/10/1738145425480-1-scaled.jpg - Source: https://digistain.co.uk/professor-samuel-haryono-from-the-siloam-group-indonesia-visits-digistain-research-lab-at-imperial-college-london/ - **Breast Cancer Risk Profiling Technology - Professionals** - Image: https://digistain.co.uk/wp-content/uploads/2022/02/blog_post_1.jpg - Source: https://digistain.co.uk/healthcare-professionals/ - **Validating a new approach to predict breast cancer survival - Digistain - Transformational breast cancer biomarker analytics** - Image: https://digistain.co.uk/wp-content/uploads/2024/02/breast-cancer-in-women-scaled.jpg - Source: https://digistain.co.uk/finding-out-faster-validating-a-new-approach-to-predict-breast-cancer-survival/ - **Digistain® insights and news - Digistain - Transformational breast cancer biomarker analytics** - Image: https://digistain.co.uk/wp-content/uploads/2025/10/1757572037346-768x509.jpg - Source: https://digistain.co.uk/digistain-blog/ - **Our Story - Digistain - Transformational breast cancer biomarker analytics** - Image: https://digistain.co.uk/wp-content/uploads/2023/06/31325424-dna-molecules-on-the-natural-background-scaled.jpg - Source: https://digistain.co.uk/our-story/ - **Digistain® insights and news - Digistain - Transformational breast cancer biomarker analytics** - Image: https://digistain.co.uk/wp-content/uploads/2024/09/1715597036080.jpeg - Source: https://digistain.co.uk/digistain-blog/ ## Working with these fonts Not found on Google Fonts? Here are instructions you can follow if you have permission to use the fonts: CharacterQuilt.com suggests a flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Poppins", "role": "body" } ], "colors": { "primary": "#CC3366", "secondary": "#142C3E", "accent": "#01ABAA", "background": "#FFFFFF", "textPrimary": "#01ABAA", "link": "#01ABAA" }, "typography": { "fontFamilies": { "primary": "Poppins", "heading": "Poppins" }, "fontStacks": { "heading": [ "Poppins", "sans-serif" ], "body": [ "Arial", "sans-serif" ], "paragraph": [ "Poppins", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "35px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "3px" }, "components": { "buttonPrimary": { "background": "#01ABAA", "textColor": "#FFFFFF", "borderRadius": "15px", "borderRadiusCorners": { "topLeft": "15px", "topRight": "15px", "bottomRight": "15px", "bottomLeft": "15px" }, "shadow": "none" }, "buttonSecondary": { "background": "#61A229", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://digistain.co.uk/wp-content/uploads/2022/02/logo2-trademark-digistain.png", "favicon": "https://digistain.co.uk/wp-content/uploads/2022/03/cropped-digistain_icon-32x32.png", "ogImage": "https://digistain.co.uk/wp-content/uploads/2022/03/digistain_icon.png", "logoHref": "https://digistain.co.uk/", "logoAlt": "logo2 trademark digistain" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Digistain'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 3, "text": "Order a Test", "reasoning": "Button #3 'Order a Test' is likely the primary CTA due to its action-oriented text and use of the vibrant brand color #01ABAA, which aligns with the site's focus on breast cancer biomarker analytics." }, "secondary": { "index": 5, "text": "Accept All", "reasoning": "Button #5 'Accept All' is chosen as secondary because it uses a different vibrant color #61A229, indicating a secondary action related to cookie consent." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "Healthcare professionals and patients" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Digistain'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```