Digipals Brand Identity

A complete profile of Digipals's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1A66BB
• secondary: #001833
• accent: #1A66BB
• background: #4D4D4D
• textPrimary: #4D4D4D
• link: #9CA3AF

Typography

• primary: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display
• heading: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• input: background=#595959, textColor=#FFFFFF, borderColor=#4D4D4D, borderRadius=16px, shadow=rgba(0,0,0,0.1) 0px 8px 32px 0px, rgba(255,255,255,0.3) 0px 3px 6px 0px inset
• buttonPrimary: background=#1A66BB, textColor=#FFFFFF, borderColor=#325A80, borderRadius=16px, shadow=rgba(0,0,0,0.1) 0px 8px 32px 0px, rgba(180,220,255,0.4) 0px 3px 6px 0px inset

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy individuals interested in AI and social platforms

Digipals Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Digipals - Building the future of Social in the age of AI
  • Image:
  • Source: https://digipals.app/
• Digipals - Building the future of Social in the age of AI
  • Image:
  • Source: https://digipals.app/
• Digipals - Building the future of Social in the age of AI | Aimyflow
  • Image:
  • Source: https://www.aimyflow.com/en/ai/digipals-app
• Peggy Wang - Digipals | LinkedIn
  • Image:
  • Source: https://www.linkedin.com/in/peggy-wang-ai
• Case study: Digipals
  • Image:
  • Source: https://www.ageuk.org.uk/london/projects-campaigns/mind-the-digital-gap/case-study-digipals/
• Just found 5 YC startups with some of the most unique, “no one else would've built this” ideas I've seen 👇🏼 🚀 These are the kinds of concepts that make you stop
  • Image:
  • Source: https://www.linkedin.com/posts/rishabhsamb_just-found-5-yc-startups-with-some-of-the-activity-7402443603580481536-xqh_

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "SF Pro Display",
   "role": "body"
  },
  {
   "family": "Segoe UI",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#1A66BB",
  "secondary": "#001833",
  "accent": "#1A66BB",
  "background": "#4D4D4D",
  "textPrimary": "#4D4D4D",
  "link": "#9CA3AF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "SF Pro Display",
   "heading": "SF Pro Display"
  },
  "fontStacks": {
   "heading": [
    "-apple-system",
    "BlinkMacSystemFont",
    "SF Pro Display",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ],
   "body": [
    "-apple-system",
    "BlinkMacSystemFont",
    "SF Pro Display",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ],
   "paragraph": [
    "-apple-system",
    "BlinkMacSystemFont",
    "SF Pro Display",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "96px",
   "h2": "96px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#595959",
   "textColor": "#FFFFFF",
   "borderColor": "#4D4D4D",
   "borderRadius": "16px",
   "borderRadiusCorners": {
    "topLeft": "16px",
    "topRight": "16px",
    "bottomRight": "16px",
    "bottomLeft": "16px"
   },
   "shadow": "rgba(0,0,0,0.1) 0px 8px 32px 0px, rgba(255,255,255,0.3) 0px 3px 6px 0px inset"
  },
  "buttonPrimary": {
   "background": "#1A66BB",
   "textColor": "#FFFFFF",
   "borderColor": "#325A80",
   "borderRadius": "16px",
   "borderRadiusCorners": {
    "topLeft": "16px",
    "topRight": "16px",
    "bottomRight": "16px",
    "bottomLeft": "16px"
   },
   "shadow": "rgba(0,0,0,0.1) 0px 8px 32px 0px, rgba(180,220,255,0.4) 0px 3px 6px 0px inset"
  }
 },
 "images": {
  "logo": null,
  "favicon": "https://www.digipals.app/appicon.png",
  "ogImage": "https://digipals.app/metaimage.png"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Join the waitlist",
   "reasoning": "The button 'Join the waitlist' uses a vibrant blue color (#1A66BB), which is a strong indicator of a primary call-to-action. The color is vibrant and stands out, making it the most likely candidate for the primary CTA."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "There is only one button detected, so no secondary button exists with a different color."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "tech-savvy individuals interested in AI and social platforms"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none"
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}