# Digipals Brand Identity

A complete profile of **Digipals**'s visual system — colors, typography, components, and personality — extracted from https://www.digipals.app/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/digipals
- Machine-readable JSON: https://characterquilt.com/branding/digipals.json
- Per-page llms.txt: https://characterquilt.com/branding/digipals/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1A66BB |
| Accent | #1A66BB |
| Body Font | SF Pro Display |
| Heading Font | SF Pro Display |

## Color Palette

- primary: #1A66BB
- secondary: #001833
- accent: #1A66BB
- background: #4D4D4D
- textPrimary: #4D4D4D
- link: #9CA3AF

## Typography

- primary: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display
- heading: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display

## Visual Assets

- Favicon: https://www.digipals.app/appicon.png
- Social card (og:image): https://digipals.app/metaimage.png

## UI Components

- input: background=#595959, textColor=#FFFFFF, borderColor=#4D4D4D, borderRadius=16px, shadow=rgba(0, 0, 0, 0.1) 0px 8px 32px 0px, rgba(255, 255, 255, 0.3) 0px 3px 6px 0px inset
- buttonPrimary: background=#1A66BB, textColor=#FFFFFF, borderColor=#325A80, borderRadius=16px, shadow=rgba(0, 0, 0, 0.1) 0px 8px 32px 0px, rgba(180, 220, 255, 0.4) 0px 3px 6px 0px inset

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy individuals interested in AI and social platforms

## Digipals Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Digipals - Building the future of Social in the age of AI**
  - Image: https://digipals.app/metaimage.png
  - Source: https://digipals.app/
- **Digipals - Building the future of Social in the age of AI**
  - Image: https://www.digipals.app/appicon.png
  - Source: https://digipals.app/
- **Digipals - Building the future of Social in the age of AI | Aimyflow**
  - Image: https://pub-eb5c35412bea48f59d57112fe0cdcce8.r2.dev/tools/2026/3/27/digipals-app-1774563043.png
  - Source: https://www.aimyflow.com/en/ai/digipals-app
- **Peggy Wang - Digipals | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5616AQH62lZxwIlHSA/profile-displaybackgroundimage-shrink_200_800/B56ZpWm2vbIYAU-/0/1762389617990?e=2147483647&v=beta&t=xFX4ZLLMFPd_PMmpd9HPfVxXa8jtk8bzV26hAf7UFPQ
  - Source: https://www.linkedin.com/in/peggy-wang-ai
- **Case study: Digipals**
  - Image: https://www.ageuk.org.uk/bp-assets/globalassets/london/images/index-hero/hazel-1.jpg
  - Source: https://www.ageuk.org.uk/london/projects-campaigns/mind-the-digital-gap/case-study-digipals/
- **Just found 5 YC startups with some of the most unique, “no one else would've built this” ideas I've seen 👇🏼 🚀 These are the kinds of concepts that make you stop**
  - Image: https://media.licdn.com/dms/image/v2/D4D22AQEb1VmARXqXXQ/feedshare-shrink_800/B4DZrrDO2hJIAk-/0/1764880084932?e=2147483647&v=beta&t=95Hg1vrdnrZAvq0V960u6LDcIXOFKUaCpc9cMSkb-zs
  - Source: https://www.linkedin.com/posts/rishabhsamb_just-found-5-yc-startups-with-some-of-the-activity-7402443603580481536-xqh_

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SF Pro Display",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1A66BB",
    "secondary": "#001833",
    "accent": "#1A66BB",
    "background": "#4D4D4D",
    "textPrimary": "#4D4D4D",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SF Pro Display",
      "heading": "SF Pro Display"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Display",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Display",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Display",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "96px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#595959",
      "textColor": "#FFFFFF",
      "borderColor": "#4D4D4D",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 8px 32px 0px, rgba(255, 255, 255, 0.3) 0px 3px 6px 0px inset"
    },
    "buttonPrimary": {
      "background": "#1A66BB",
      "textColor": "#FFFFFF",
      "borderColor": "#325A80",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 8px 32px 0px, rgba(180, 220, 255, 0.4) 0px 3px 6px 0px inset"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://www.digipals.app/appicon.png",
    "ogImage": "https://digipals.app/metaimage.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join the waitlist",
      "reasoning": "The button 'Join the waitlist' uses a vibrant blue color (#1A66BB), which is a strong indicator of a primary call-to-action. The color is vibrant and stands out, making it the most likely candidate for the primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button exists with a different color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy individuals interested in AI and social platforms"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```