digi Brand Identity

A complete profile of digi's visual system — colors, typography, components, and personality — extracted from https://www.digiventures.la/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #021689
• secondary: #64748B
• accent: #F94238
• background: #FFFFFF
• textPrimary: #0F0F0F
• link: #F94238

Typography

• primary: Montserrat — https://fonts.google.com/specimen/Montserrat
• heading: Montserrat — https://fonts.google.com/specimen/Montserrat

Visual Assets

• Logo:
• Favicon: .png)

UI Components

• buttonPrimary: background=#021689, textColor=#FFFFFF, borderRadius=26px, shadow=none
• buttonSecondary: background=#F94238, textColor=#FFFFFF, borderRadius=26px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: banks, fintechs, retailers

digi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Créditos online Finalco
  • Image:
  • Source: https://finalco.digiventures.la/
• Onboarding financiero para Pymes: cómo lograr eficiencia, compliance y una mejor experiencia
  • Image: .png)
  • Source: https://blog.digiventures.la/onboarding-pyme-eficiencia-compliance-experiencia
• BLP Solicitud
  • Image:
  • Source: https://paquetes.demo.digiventures.la/
• Cómo evaluar riesgo y capacidad de pago con Open Finance?
  • Image: -1.png)
  • Source: https://blog.digiventures.la/open-finance-evaluacion-crediticia
• Test Automation Carga Documentos
  • Image:
  • Source: https://testproddocumentos.digiventures.la/
• Cómo generar leads con inbound marketing en la industria financiera?
  • Image: .png)
  • Source: https://blog.digiventures.la/c%C3%B3mo-generar-leads-con-inbound-marketing-en-la-industria-financiera

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Montserrat",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#021689",
  "secondary": "#64748B",
  "accent": "#F94238",
  "background": "#FFFFFF",
  "textPrimary": "#0F0F0F",
  "link": "#F94238"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Montserrat",
   "heading": "Montserrat"
  },
  "fontStacks": {
   "heading": [
    "Montserrat",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Montserrat",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "50px",
   "h2": "42px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#021689",
   "textColor": "#FFFFFF",
   "borderRadius": "26px",
   "borderRadiusCorners": {
    "topLeft": "26px",
    "topRight": "26px",
    "bottomRight": "26px",
    "bottomLeft": "26px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F94238",
   "textColor": "#FFFFFF",
   "borderRadius": "26px",
   "borderRadiusCorners": {
    "topLeft": "26px",
    "topRight": "26px",
    "bottomRight": "26px",
    "bottomLeft": "26px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/69c5ac4fe8bb9dc6b7e509c7/69c81859246f0d62c9b441e2_2026%20Logo%20Digi.png",
  "favicon": "https://cdn.prod.website-files.com/69c5ac4fe8bb9dc6b7e509c7/69c81e5b281e5a31104417a5_Favicon%20(Light%20theme).png",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Logo Digi 2026 — Plataforma de Onboarding Digital y Lifecycle Management"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 7,
  "reasoning": "Selected #7 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'DigiTech', making it the primary brand logo.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Agendar Demo",
   "reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant brand color (#021689) and has action-oriented text ('Agendar Demo'), which is a strong indicator of a primary action."
  },
  "secondary": {
   "index": 1,
   "text": "Agendar Demo",
   "reasoning": "Button #1 is selected as the secondary CTA because it uses a different vibrant color (#F94238) and also has action-oriented text ('Agendar Demo'). It complements the primary button by offering the same action in a different color, which is common for secondary CTAs."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "banks, fintechs, retailers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 7,
    "selectedLogoReasoning": "Selected #7 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'DigiTech', making it the primary brand logo.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}