# Digi-Prex Brand Identity

A complete profile of **Digi-Prex**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field  | Value       |
|--------|-------------|
| Primary| #4479D9     |
| Accent | #4479D9     |
| Body Font | Jost    |
| Heading Font | Jost  |

## Color Palette

- primary: #4479D9
- secondary: #6C757D
- accent: #4479D9
- background: #FFFFFF
- textPrimary: #232323
- link: #0D6EFD

## Typography

- primary: Jost — https://fonts.google.com/specimen/Jost
- heading: Jost — https://fonts.google.com/specimen/Jost

## Visual Assets

- Favicon: https://www.digi-prex.com/assets/images/logo.png

## UI Components

- input: background=#FFFFFF, textColor=#232323, borderColor=null, borderRadius=4px, shadow=rgba(0, 0, 0, 0.07) 0px 1px 1px 0px, rgba(0, 0, 0, 0.07) 0px 1px 3px 0px, rgba(0, 0, 0, 0.03) 0px 0px 0px 1px
- buttonPrimary: background=#4479D9, textColor=#FFFFFF, borderColor=#4479D9, borderRadius=100px, shadow=rgba(0, 0, 0, 0.2) 0px 2px 2px 0px
- buttonSecondary: background=#FFFFFF, textColor=#232323, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: health-conscious individuals looking for convenient medication delivery

## Digi-Prex Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Home**  
  - Image:   
  - Source: https://www.digi-prex.com/  
- **Home**  
  - Image:   
  - Source: https://www.digi-prex.com/  
- **Home**  
  - Image:   
  - Source: https://www.digi-prex.com/  
- **Digi-Prex | hrileydesign**  
  - Image:   
  - Source: https://www.rileyh.design/digi-prex  
- **Digi-Prex | LinkedIn**  
  - Image:   
  - Source: https://in.linkedin.com/company/digi-prex  
- **Download detailed guide and eBook on Startup Hiring**  
  - Image:   
  - Source: https://asanify.com/startup-hiring-first-10-employees-ebook-download/

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Jost",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#4479D9",
  "secondary": "#6C757D",
  "accent": "#4479D9",
  "background": "#FFFFFF",
  "textPrimary": "#232323",
  "link": "#0D6EFD"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Jost",
   "heading": "Jost"
  },
  "fontStacks": {
   "heading": [
    "Jost",
    "sans-serif"
   ],
   "body": [
    "Jost"
   ],
   "paragraph": [
    "Jost",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "73.6px",
   "h2": "73.6px",
   "body": "19.2px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#232323",
   "borderColor": null,
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "rgba(0, 0, 0, 0.07) 0px 1px 1px 0px, rgba(0, 0, 0, 0.07) 0px 1px 3px 0px, rgba(0, 0, 0, 0.03) 0px 0px 0px 1px"
  },
  "buttonPrimary": {
   "background": "#4479D9",
   "textColor": "#FFFFFF",
   "borderColor": "#4479D9",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "rgba(0, 0, 0, 0.2) 0px 2px 2px 0px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#232323",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": null,
  "favicon": "https://www.digi-prex.com/assets/images/logo.png",
  "ogImage": null
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get Started",
   "reasoning": "Button #0 has a vibrant blue background (#4479D9), which is a strong indicator of a primary CTA. The text 'Get Started' is action-oriented, making it a clear primary choice."
  },
  "secondary": {
   "index": 1,
   "text": "Get Started",
   "reasoning": "Button #1 has a white background (#FFFFFF), which contrasts with the primary button's vibrant color. It is less prominent and suitable as a secondary option."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "health-conscious individuals looking for convenient medication delivery"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none"
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```