# digi Brand Identity

A complete profile of **digi**'s visual system — colors, typography, components, and personality — extracted from https://www.digiventures.la/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/digi
- Machine-readable JSON: https://characterquilt.com/branding/digi.json
- Per-page llms.txt: https://characterquilt.com/branding/digi/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #021689 |
| Accent | #F94238 |
| Body Font | Montserrat |
| Heading Font | Montserrat |

## Color Palette

- primary: #021689
- secondary: #64748B
- accent: #F94238
- background: #FFFFFF
- textPrimary: #0F0F0F
- link: #F94238

## Typography

- primary: Montserrat — https://fonts.google.com/specimen/Montserrat
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: 
- Favicon: .png)

## UI Components

- buttonPrimary: background=#021689, textColor=#FFFFFF, borderRadius=26px, shadow=none
- buttonSecondary: background=#F94238, textColor=#FFFFFF, borderRadius=26px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: banks, fintechs, retailers

## digi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Créditos online Finalco**
  - Image: 
  - Source: [Link](https://finalco.digiventures.la/)
- **Onboarding financiero para Pymes: cómo lograr eficiencia, compliance y una  mejor experiencia**
  - Image: .png)
  - Source: [Link](https://blog.digiventures.la/onboarding-pyme-eficiencia-compliance-experiencia)
- **BLP Solicitud**
  - Image: 
  - Source: [Link](https://paquetes.demo.digiventures.la/)
- **Cómo evaluar riesgo y capacidad de pago con Open Finance?**
  - Image: -1.png)
  - Source: [Link](https://blog.digiventures.la/open-finance-evaluacion-crediticia)
- **Test Automation Carga Documentos**
  - Image: 
  - Source: [Link](https://testproddocumentos.digiventures.la/)
- **Cómo generar leads con inbound marketing en la industria financiera?**
  - Image: .png)
  - Source: [Link](https://blog.digiventures.la/c%C3%B3mo-generar-leads-con-inbound-marketing-en-la-industria-financiera)

## Working with these fonts

Not found on Google Fonts? 
CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#021689",
    "secondary": "#64748B",
    "accent": "#F94238",
    "background": "#FFFFFF",
    "textPrimary": "#0F0F0F",
    "link": "#F94238"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montserrat",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "42px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#021689",
      "textColor": "#FFFFFF",
      "borderRadius": "26px",
      "borderRadiusCorners": {
        "topLeft": "26px",
        "topRight": "26px",
        "bottomRight": "26px",
        "bottomLeft": "26px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F94238",
      "textColor": "#FFFFFF",
      "borderRadius": "26px",
      "borderRadiusCorners": {
        "topLeft": "26px",
        "topRight": "26px",
        "bottomRight": "26px",
        "bottomLeft": "26px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/69c5ac4fe8bb9dc6b7e509c7/69c81859246f0d62c9b441e2_2026%20Logo%20Digi.png",
    "favicon": "https://cdn.prod.website-files.com/69c5ac4fe8bb9dc6b7e509c7/69c81e5b281e5a31104417a5_Favicon%20(Light%20theme).png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Logo Digi 2026 — Plataforma de Onboarding Digital y Lifecycle Management"
  }
}
```