Diffuse Bio Brand Identity

A complete profile of Diffuse Bio's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #A781BD
• secondary: #DDA1FF
• accent: #6466F1
• background: #030316
• textPrimary: #030316
• link: #030316

Typography

• primary: DM Sans — Link
• heading: DM Sans — Link

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): .png)

UI Components

• input: background=#120C26, textColor=#DDA1FF, borderColor=null, borderRadius=8px, shadow=none
• buttonPrimary: background=#6466F1, textColor=#FCFCFC, borderRadius=50px, shadow=rgba(255, 255, 255, 0.16) 0px -4px 4px 0px inset
• buttonSecondary: background=#341D44, textColor=#DDA1FF, borderRadius=7px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: biotechnology professionals and researchers

Diffuse Bio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Diffuse Bio — Generative AI for Protein Design
  • Image:
  • Source: Diffuse Bio
• Blog | Diffuse Bio
  • Image:
  • Source: Diffuse Bio Blog
• Diffuse Bio — Generative AI for Protein Design
  • Image:
  • Source: Diffuse Bio
• Blog | Diffuse Bio
  • Image:
  • Source: Diffuse Bio Blog
• Diffuse Bio — Generative AI for Protein Design
  • Image:
  • Source: Diffuse Bio

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL, right-click and save the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {"family": "DM Sans", "role": "body"}
 ],
 "colors": {
 "primary": "#A781BD",
 "secondary": "#DDA1FF",
 "accent": "#6466F1",
 "background": "#030316",
 "textPrimary": "#030316",
 "link": "#030316"
 },
 "typography": {
 "fontFamilies": {
 "primary": "DM Sans",
 "heading": "DM Sans"
 },
 "fontStacks": {
 "heading": ["DM Sans", "sans-serif"],
 "body": ["DM Sans", "sans-serif"],
 "paragraph": ["DM Sans", "sans-serif"]
 },
 "fontSizes": {
 "h1": "62px",
 "h2": "62px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "16px"
 },
 "components": {
 "input": {
 "background": "#120C26",
 "textColor": "#DDA1FF",
 "borderColor": null,
 "borderRadius": "8px",
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#6466F1",
 "textColor": "#FCFCFC",
 "borderRadius": "50px",
 "shadow": "rgba(255, 255, 255, 0.16) 0px -4px 4px 0px inset"
 },
 "buttonSecondary": {
 "background": "#341D44",
 "textColor": "#DDA1FF",
 "borderRadius": "7px",
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/68182abc82b0742abb8d6287/68182abc82b0742abb8d62e7_Logo.svg",
 "favicon": "https://cdn.prod.website-files.com/68182abc82b0742abb8d6287/68182abc82b0742abb8d6361_favicon-32x32.png",
 "ogImage": "https://cdn.prod.website-files.com/68182abc82b0742abb8d6287/6848de777671e88d4cb2b5f4_opengraph_dark1_logo%20(1).png"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "biotechnology professionals and researchers"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 }
}