# Didit Brand Identity

A complete profile of **Didit**'s visual system — colors, typography, components, and personality — extracted from https://didit.me/. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2567FF |
| Accent | #2567FF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #2567FF
- secondary: #BED1FF
- accent: #2567FF
- background: #FFFFFF
- textPrimary: #1A1A1A
- link: #E9F0FF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#F5F5F7, textColor=#1A1A1A, borderColor=null, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonPrimary: background=#2567FF, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1A1A1A, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking identity verification solutions

## Didit Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Didit vs Veriff [2026]**: Precios y Comparación KYC.
  - Image: 
  - Source: [Didit vs Veriff](https://didit.me/es/blog/comparison-didit-vs-veriff-the-best-kyc-alternatives/)
- **Didit Blog | Identity, Security & AI Insights**
  - Image: 
  - Source: [Didit Blog](https://didit.me/blog/)
- **Cara Mencegah Penipuan Cryptocurrency dalam Bisnis Anda**
  - Image: 
  - Source: [Prevent Cryptocurrency Fraud](https://didit.me/id/blog/how-to-prevent-cryptocurrency-fraud-in-your-business/)
- **跨境电话验证的动态回退策略与风险管理.**
  - Image: 
  - Source: [Cross-Border Phone Verification](https://didit.me/zh/blog/orchestrating-cross-border-phone-verification-with-dynamic-fallbacks/)
- **Didit vs Sumsub [2026]**: Harga, Fitur & Perbandingan KYC.
  - Image: 
  - Source: [Didit vs Sumsub](https://didit.me/id/blog/comparison-didit-vs-sumsub-the-best-alternatives-in-kyc/)
- **数字钱包如何革新跨境身份验证与Didit 可复用KYC.**
  - Image: 
  - Source: [Digital Wallets](https://didit.me/zh/blog/digital-wallets-cross-border-onboarding/)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2567FF",
    "secondary": "#BED1FF",
    "accent": "#2567FF",
    "background": "#FFFFFF",
    "textPrimary": "#1A1A1A",
    "link": "#E9F0FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "44.5px",
      "h2": "44px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#F5F5F7",
      "textColor": "#1A1A1A",
      "borderColor": null,
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#2567FF",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1A1A1A",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://didit.me/_next/image/?url=%2Ficons%2Flogos%2Fdidit.svg&w=256&q=75",
    "favicon": "https://didit.me/favicon.ico",
    "ogImage": "https://didit.me/media/og-images/main.png",
    "logoHref": "/",
    "logoAlt": "Didit"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Didit'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start now",
      "reasoning": "Button #2 ('Start now') uses the vibrant brand color #2567FF, which is a strong indicator of a primary CTA. The text 'Start now' is action-oriented, making it a clear primary choice."
    },
    "secondary": {
      "index": 5,
      "text": "How do I get started?",
      "reasoning": "Button #0 ('How do I get started?') has a different background color (#FFFFFF) and serves as a secondary action with informative text, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking identity verification solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Didit'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```