DianaHR Brand Identity

A complete profile of DianaHR's visual system — colors, typography, components, and personality — extracted from http://www.dianahr.ai. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/dianahr
• Machine-readable JSON: https://characterquilt.com/branding/dianahr.json
• Per-page llms.txt: https://characterquilt.com/branding/dianahr/llms.txt

Quick Facts

Color Palette

• primary: #286F51
• secondary: #002C15
• accent: #286F51
• background: #FFFFFF
• textPrimary: #000000
• link: #0000EE

Typography

• primary: Lato — https://fonts.google.com/specimen/Lato
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#286F51, textColor=#0000EE, borderRadius=8px, shadow=none
• buttonSecondary: background=#297051, textColor=#000000, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: US Businesses seeking HR services

DianaHR Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• DianaHR: Smart Fractional HR Services for US Businesses
  • Image:
  • Source: Source
• DianaHR: Smart Fractional HR Services for US Businesses
  • Image:
  • Source: Source
• DianaHR: Smart Fractional HR Services for US Businesses
  • Image:
  • Source: Source
• DianaHR: Smart Fractional HR Services for US Businesses
  • Image:
  • Source: Source
• DianaHR: Smart Fractional HR Services for US Businesses
  • Image:
  • Source: Source
• DianaHR: Smart Fractional HR Services for US Businesses
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "heading"
    },
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "unknown"
    },
    {
      "family": "Obviously Regular",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#286F51",
    "secondary": "#002C15",
    "accent": "#286F51",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "14px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#286F51",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#297051",
      "textColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/Zmd5pxtCbZSOc8WK7DaVBtIfhig.png?width=909&height=258",
    "favicon": "https://framerusercontent.com/images/Wra0ApjoaZbZlHaHKszrL6lhTw.png",
    "ogImage": null,
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'DianaHR'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Book a call",
      "reasoning": "Button #3 ('Book a call') uses a vibrant brand color (#286F51) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Subscribe",
      "reasoning": "Button #0 ('Subscribe') uses a different vibrant color (#297051) and serves as a secondary action, distinct from the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "US Businesses seeking HR services"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'DianaHR'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}