# DGI Apparel Brand Identity

A complete profile of **DGI Apparel**'s visual system — colors, typography, components, and personality — extracted from [https://www.dgiapparel.com/](https://www.dgiapparel.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.dgiapparel.com/.

**primary**  
`#5C606F`  
`rgb(92, 96, 111)`

**secondary**  
`#006EA5`  
`rgb(0, 110, 165)`

**accent**  
`#00588D`  
`rgb(0, 88, 141)`

**background**  
`#FCFCFC`  
`rgb(252, 252, 252)`

**textPrimary**  
`#150D0A`  
`rgb(21, 13, 10)`

**link**  
`#00588D`  
`rgb(0, 88, 141)`

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Roboto  
[Roboto Google Fonts →](https://fonts.google.com/specimen/Roboto)

**heading**  
Roboto  
[Roboto Google Fonts →](https://fonts.google.com/specimen/Roboto)

## Visual Assets

Logo

Favicon

Social Card

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** fashion-conscious consumers looking for deals

## DGI Apparel Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [dgiapparel.com](https://www.dgiapparel.com/assets/Team_Pic_Long_Beach-BQQFBzJr.jpeg)

Image: [i.ytimg.com](https://i.ytimg.com/vi/Di76U3H-icc/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLCRRfbUJf1-SpUsnjBf1xRsxeeyiA)

## Frequently Asked Questions

**What is DGI Apparel's primary brand color?**  
DGI Apparel's primary brand color is #5C606F. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does DGI Apparel use?**  
DGI Apparel uses #00588D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does DGI Apparel use?**  
DGI Apparel uses Roboto as the primary typeface across body and headings.

**Does DGI Apparel use a light or dark theme?**  
DGI Apparel's primary site uses a light color scheme, with a background of #FCFCFC.

**Where can I find DGI Apparel's logo?**  
DGI Apparel's logo is available directly on their site ([https://www.dgiapparel.com/](https://www.dgiapparel.com/)). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.dgiapparel.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by DGI Apparel.

## Methodology

Brand data on this page was extracted from [https://www.dgiapparel.com/](https://www.dgiapparel.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.