DGI Apparel Brand Identity

A complete profile of DGI Apparel's visual system — colors, typography, components, and personality — extracted from https://www.dgiapparel.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.dgiapparel.com/.

primary
#5C606F
rgb(92, 96, 111)

secondary
#006EA5
rgb(0, 110, 165)

accent
#00588D
rgb(0, 88, 141)

background
#FCFCFC
rgb(252, 252, 252)

textPrimary
#150D0A
rgb(21, 13, 10)

link
#00588D
rgb(0, 88, 141)

Typography

Each font links to its Google Fonts page where available.

primary
Roboto
Roboto Google Fonts →

heading
Roboto
Roboto Google Fonts →

Visual Assets

Logo

Favicon

Social Card

Brand Personality

Tone: professional
Energy: medium
Audience: fashion-conscious consumers looking for deals

DGI Apparel Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: dgiapparel.com

Image: i.ytimg.com

Frequently Asked Questions

What is DGI Apparel's primary brand color?
DGI Apparel's primary brand color is #5C606F. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does DGI Apparel use?
DGI Apparel uses #00588D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does DGI Apparel use?
DGI Apparel uses Roboto as the primary typeface across body and headings.

Does DGI Apparel use a light or dark theme?
DGI Apparel's primary site uses a light color scheme, with a background of #FCFCFC.

Where can I find DGI Apparel's logo?
DGI Apparel's logo is available directly on their site (https://www.dgiapparel.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.dgiapparel.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by DGI Apparel.

Methodology

Brand data on this page was extracted from https://www.dgiapparel.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.