Dexter Brand Identity

A complete profile of Dexter's visual system — colors, typography, components, and personality — extracted from https://www.getdexter.co/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/dexter
• Machine-readable JSON: https://characterquilt.com/branding/dexter.json
• Per-page llms.txt: https://characterquilt.com/branding/dexter/llms.txt

Quick Facts

Color Palette

• primary: #F5ECE6
• secondary: #020817
• accent: #ED4401
• background: #FFFFFF
• textPrimary: #ED4401
• link: #ED4401

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: ppNeueMachina — https://fonts.google.com/specimen/ppNeueMachina

Visual Assets

• Logo: https://www.getdexter.co/images/dexter-logo.svg?dpl=dpl_27CftH7BYLtLfj5d2yDVDUejsSpb
• Favicon: https://www.getdexter.co/favicon-x.png
• Social card (og:image): https://www.getdexter.co/images/social-sharing-new.png

UI Components

• buttonPrimary: background=#ED4401, textColor=#FFFFFF, borderColor=#ED4401, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: complex enterprises

Dexter Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Dexter: Spend Intelligence for Complex Enterprises
  • Image:
  • Source: https://www.getdexter.co/
• Dexter: Spend Intelligence for Complex Enterprises
  • Image:
  • Source: https://www.getdexter.co/
• Dexter: Spend Intelligence for Complex Enterprises
  • Image:
  • Source: https://www.getdexter.co/
• Dexter: Spend Intelligence for Complex Enterprises
  • Image:
  • Source: https://www.getdexter.co/
• Dexter: AI-powered Source-to-Pay
  • Image:
  • Source: https://www.getdexter.co/de/impressum
• Dexter: Spend Intelligence for Complex Enterprises
  • Image:
  • Source: https://www.getdexter.co/

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.