Dex Brand Identity

A complete profile of Dex's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #456EE8
• secondary: #CFD6E8
• accent: #456EE8
• background: #FFFFFF
• textPrimary: #6B7592
• link: #6B7592

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Eina Bold — https://fonts.google.com/specimen/Eina+Bold

Visual Assets

• Logo: https://getdex.com/_astro/dex_logo_v3.CoPGVUpy.svg
• Favicon: https://getdex.com/favicon.png
• Social card (og:image): https://getdex.com/dex_preview.png

UI Components

• buttonPrimary: background=#456EE8, textColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=transparent, textColor=#456EE8, borderColor=#B9C3DE, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: professionals and tech-savvy users

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Eina Bold",
 "role": "heading"
 },
 {
 "family": "Eina Semibold",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#456EE8",
 "secondary": "#CFD6E8",
 "accent": "#456EE8",
 "background": "#FFFFFF",
 "textPrimary": "#6B7592",
 "link": "#6B7592"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Eina Bold"
 },
 "fontStacks": {
 "heading": [
 "Eina Bold",
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "body": [
 "Inter",
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "Inter",
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "40px",
 "h2": "32px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "5px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#456EE8",
 "textColor": "#FFFFFF",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#456EE8",
 "borderColor": "#B9C3DE",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://getdex.com/_astro/dex_logo_v3.CoPGVUpy.svg",
 "favicon": "https://getdex.com/favicon.png",
 "ogImage": "https://getdex.com/dex_preview.png",
 "logoHref": "/",
 "logoAlt": "Dex"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "professionals and tech-savvy users"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}