llms.txt

Descript Brand Identity

A complete profile of Descript's visual system — colors, typography, components, and personality — extracted from https://www.descript.com/?ref=startups.gallery. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #390A1A
Accent #F73B3B
Body Font Roboto
Heading Font Roboto

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: content creators, podcasters, video editors

Descript Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Roboto",
 "role": "body"
 }
],
 "colors": {
 "primary": "#390A1A",
 "secondary": "#3F2A32",
 "accent": "#F73B3B",
 "background": "#FFF7FA",
 "textPrimary": "#1A1A1A",
 "link": "#651A39"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Roboto",
 "heading": "Roboto"
 },
 "fontStacks": {
 "heading": [
 "__brett_523e52",
 "__brett_Fallback_523e52",
 "system-ui",
 "Roboto",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "__booton_bab293",
 "__booton_Fallback_bab293",
 "system-ui",
 "Roboto",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "__booton_bab293",
 "__booton_Fallback_bab293",
 "system-ui",
 "Roboto",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "18px",
 "h2": "18px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#F73B3B",
 "textColor": "#FFF7FD",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#8787E0",
 "textColor": "#FFFFFF",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://descript-website.vercel.app/images/descript-nav-logo-light.svg",
 "favicon": "https://static-cdn.descript.com/web/icons/favicon-96x96.png",
 "ogImage": "https://cdn.builder.io/api/v1/image/assets%2Ffcea5005d671451e9b07839c893228d0%2Fb1cf2c175fbe4a028dff4622ee1ce727",
 "logoHref": "/?redirect=false",
 "logoAlt": "descript logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Descript'. It is the most prominent and appropriate representation of the brand.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 2,
 "text": "Get started for free",
 "reasoning": "Button #2 has vibrant red/orange color (#F73B3B) and strong CTA text 'Get started for free', making it the most action-oriented and visually prominent."
 },
 "secondary": {
 "index": 3,
 "text": "Read the full story",
 "reasoning": "Button #3 has a different color group (#8787E0) and serves as a secondary action with the text 'Read the full story', which complements the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "high",
 "targetAudience": "content creators, podcasters, video editors"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Descript'. It is the most prominent and appropriate representation of the brand.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}