Descript Brand Identity

A complete profile of Descript's visual system — colors, typography, components, and personality — extracted from Descript. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from Descript.

primary

#390A1A

rgb(57, 10, 26)

secondary

#3F2A32

rgb(63, 42, 50)

accent

#F73B3B

rgb(247, 59, 59)

background

#FFF7FA

rgb(255, 247, 250)

textPrimary

#1A1A1A

rgb(26, 26, 26)

link

#651A39

rgb(101, 26, 57)

Typography

Each font links to its Google Fonts page where available.

primary

Roboto

Roboto Google Fonts →

heading

Roboto

Roboto Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Descript's actual button styles.

Button Primary

background: #F73B3B

textColor: #FFF7FD

borderRadius: 12px

shadow: none

Button Secondary

background: #8787E0

textColor: #FFFFFF

borderRadius: 12px

shadow: none

Brand Personality

Tone: modern
Energy: high
Audience: content creators, podcasters, video editors

Frequently Asked Questions

What is Descript's primary brand color?
Descript's primary brand color is #390A1A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Descript use?
Descript uses #F73B3B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Descript use?
Descript uses Roboto as the primary typeface across body and headings.

Does Descript use a light or dark theme?
Descript's primary site uses a light color scheme, with a background of #FFF7FA.

Where can I find Descript's logo?
Descript's logo is available directly on their site. The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from Descript using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Descript.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [{
    "family": "Roboto",
    "role": "body"
  }],
  "colors": {
    "primary": "#390A1A",
    "secondary": "#3F2A32",
    "accent": "#F73B3B",
    "background": "#FFF7FA",
    "textPrimary": "#1A1A1A",
    "link": "#651A39"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "__brett_523e52",
        "__brett_Fallback_523e52",
        "system-ui",
        "Roboto",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "__booton_bab293",
        "__booton_Fallback_bab293",
        "system-ui",
        "Roboto",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "__booton_bab293",
        "__booton_Fallback_bab293",
        "system-ui",
        "Roboto",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "18px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F73B3B",
      "textColor": "#FFF7FD",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#8787E0",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://descript-website.vercel.app/images/descript-nav-logo-light.svg",
    "favicon": "https://static-cdn.descript.com/web/icons/favicon-96x96.png",
    "ogImage": "https://cdn.builder.io/api/v1/image/assets%2Ffcea5005d671451e9b07839c893228d0%2Fb1cf2c175fbe4a028dff4622ee1ce727",
    "logoHref": "/?redirect=false",
    "logoAlt": "descript logo"
  }
}