Dench.com Brand Identity

A complete profile of Dench.com's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #83A3BF
• secondary: #2B699E
• accent: #206199
• background: #171717
• textPrimary: #206199
• link: #206199

Typography

• primary: Lora — https://fonts.google.com/specimen/Lora
• heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#171717, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#206199, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#206199, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Dench.com Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Digital Sovereignty for Businesses — The Dench Blog
  • Image:
  • Source: Link
• Dench Blog — Product Updates & Engineering
  • Image:
  • Source: Link
• Local CRM vs Cloud CRM: Full Feature Comparison — The Dench Blog
  • Image:
  • Source: Link
• Is Freshsales Worth It? — The Dench Blog
  • Image:
  • Source: Link
• DuckDB with dbt: Local Data Transformation — The Dench Blog
  • Image:
  • Source: Link
• DenchClaw — AI CRM, hosted locally on your Mac
  • Image:
  • Source: Link

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Lora",
      "role": "body"
    },
    {
      "family": "Instrument Serif",
      "role": "heading"
    },
    {
      "family": "SF Mono",
      "role": "monospace"
    },
    {
      "family": "Fira Code",
      "role": "monospace"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#83A3BF",
    "secondary": "#2B699E",
    "accent": "#206199",
    "background": "#171717",
    "textPrimary": "#206199",
    "link": "#206199"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lora",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#171717",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#206199",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#206199",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.dench.com/_next/image?url=%2Flogos%2Fdench-workspace-icon.png&w=3840&q=75&dpl=dpl_4gfN9Bp7uj3gCLkPd4kA9SBD42pE",
    "favicon": "https://www.dench.com/logos/favicon-32x32.png",
    "ogImage": "https://www.dench.com/opengraph-image.png?opengraph-image.e97fb2e2.png",
    "logoHref": "/",
    "logoAlt": "Dench workspace"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}