# Demodesk Brand Identity

A complete profile of **Demodesk**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field     | Value     |
|-----------|-----------|
| Primary   | #0049FF   |
| Accent    | #0049FF   |
| Body Font | Roboto    |
| Heading Font | Raleway   |

## Color Palette

- primary: #0049FF
- secondary: #067166
- accent: #0049FF
- background: #FFFFFF
- textPrimary: #863C3C
- link: #863C3C

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Raleway — https://fonts.google.com/specimen/Raleway

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#EFEFEF, textColor=#2B2D28, borderColor=#767676, borderRadius=0px, shadow=none
- buttonPrimary: background=#0049FF, textColor=#2B2D28, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#212529, borderColor=#212529, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: sales and revenue teams

## Demodesk Brand in the Wild

- **Kennzahlen zu Verkaufsgesprächen**  
  - Image:   
  - Source: [Link](https://demodesk.com/de/ressourcen-guides/sales-conversation-metrics-richtig-interpretieren-und-nutzen)  
- **The Future of Sales Blog | Demodesk**  
  - Image: .png)  
  - Source: [Link](https://demodesk.com/blog)  
- **Demodesk: Book online meetings seamlessly**  
  - Image:   
  - Source: [Link](https://demodesk.com/select/pliant-team/website-demo-territory-routing-de)  
- **The Future of Sales Blog | Demodesk**  
  - Image: .png)  
  - Source: [Link](https://demodesk.com/blog)  
- **Qualifizierungs-Methoden im Vertrieb in 2024**  
  - Image:   
  - Source: [Link](https://demodesk.com/de/ressourcen-guides/qualifizierungs-methoden-im-vertrieb-in-2024)  
- **Sales Notes Best Practices: AI + Human Guide for 2025**  
  - Image:   
  - Source: [Link](https://demodesk.com/blog/why-great-sales-start-with-great-sales-notes)

## Working with these fonts

Not found on Google Fonts? Follow this flow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers).
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Raleway",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#0049FF",
  "secondary": "#067166",
  "accent": "#0049FF",
  "background": "#FFFFFF",
  "textPrimary": "#863C3C",
  "link": "#863C3C"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "Raleway"
  },
  "fontStacks": {
   "heading": [
    "Roboto",
    "sans-serif"
   ],
   "body": [
    "Raleway",
    "sans-serif"
   ],
   "paragraph": [
    "Raleway",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "18px",
   "h2": "64px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#EFEFEF",
   "textColor": "#2B2D28",
   "borderColor": "#767676",
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#0049FF",
   "textColor": "#2B2D28",
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#212529",
   "borderColor": "#212529",
   "borderRadius": "4px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/6048e45faa378d2a5d047448/60c1d4cccd369078acc15a4c_Logo.svg",
  "favicon": "https://cdn.prod.website-files.com/6048e45faa378d2a5d047448/60c9273d7d9fc62afc4e7c18_favicon-32x32.png",
  "ogImage": "https://cdn.prod.website-files.com/6048e45faa378d2a5d047448/67d23807fe9c0a2db7c54839_OG_Image.jpg"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "sales and revenue teams"
 }
}
```