demodesk.json

Demodesk Brand Identity

A complete profile of Demodesk's visual system — colors, typography, components, and personality — extracted from https://demodesk.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0049FF
Accent #0049FF
Body Font Roboto
Heading Font Raleway

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: sales and revenue teams

Demodesk Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Raleway",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0049FF",
    "secondary": "#067166",
    "accent": "#0049FF",
    "background": "#FFFFFF",
    "textPrimary": "#863C3C",
    "link": "#863C3C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Raleway"
    },
    "fontStacks": {
      "heading": [
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Raleway",
        "sans-serif"
      ],
      "paragraph": [
        "Raleway",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "64px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#EFEFEF",
      "textColor": "#2B2D28",
      "borderColor": "#767676",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0049FF",
      "textColor": "#2B2D28",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#212529",
      "borderColor": "#212529",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6048e45faa378d2a5d047448/60c1d4cccd369078acc15a4c_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6048e45faa378d2a5d047448/60c9273d7d9fc62afc4e7c18_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/6048e45faa378d2a5d047448/67d23807fe9c0a2db7c54839_OG_Image.jpg",
    "logoHref": "/",
    "logoAlt": "Demodesk's logo - black"
  }
}