Democracy Earth Brand Identity

A complete profile of Democracy Earth's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2A6DF4
• secondary: #26D99D
• accent: #2A6DF4
• background: #07090D
• textPrimary: #07090D
• link: #98A1B3

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#2A6DF4, textColor=#FFFFFF, borderRadius=14px, shadow=none
• buttonSecondary: background=#07090D, textColor=#F8FAFC, borderColor=#161A22, borderRadius=14px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: civic-minded individuals interested in democracy and technology

Democracy Earth Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Brazilian politics, Trojan horses and the struggle for democracy | by Sandra Miller | Hacktivism
  • Image:
  • Source: Link
• Hacktivism
  • Image:
  • Source: Link
• Francoise Brougher – Medium
  • Image:
  • Source: Link
• Blockchain Designs By Jupiter. from Brexit to dApps, bridging the… | by Democracy Earth | Hacktivism
  • Image:
  • Source: Link
• Building crypto communities. why we're leaving Slack | by Democracy Earth | Hacktivism
  • Image:
  • Source: Link
• Global Citizenship in a Post-Nation State World | by Sandra Miller | Hacktivism
  • Image:
  • Source: Link

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#2A6DF4",
  "secondary": "#26D99D",
  "accent": "#2A6DF4",
  "background": "#07090D",
  "textPrimary": "#07090D",
  "link": "#98A1B3"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "system-ui",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "96px",
   "h2": "30px",
   "body": "30px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2A6DF4",
   "textColor": "#FFFFFF",
   "borderRadius": "14px",
   "borderRadiusCorners": {
    "topLeft": "14px",
    "topRight": "14px",
    "bottomRight": "14px",
    "bottomLeft": "14px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#07090D",
   "textColor": "#F8FAFC",
   "borderColor": "#161A22",
   "borderRadius": "14px",
   "borderRadiusCorners": {
    "topLeft": "14px",
    "topRight": "14px",
    "bottomRight": "14px",
    "bottomLeft": "14px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://democracy.earth/assets/democracy-earth-logo-DadoaX03.png",
  "favicon": "https://storage.googleapis.com/gpt-engineer-file-uploads/c8RjTJEPiBNlSN7OnP9hKKR3VwO2/uploads/1760797703968-03bf0947-ecf1-4f48-adaa-f1c96c20d019.png",
  "ogImage": "https://democracy.earth/og-image.png",
  "logoHref": "/",
  "logoAlt": "Democracy Earth Logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "civic-minded individuals interested in democracy and technology"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}