## DemandSphere Brand Identity

A complete profile of **DemandSphere**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field        | Value     |
|--------------|-----------|
| Primary      | #8B9BB0   |
| Accent       | #7C3AED   |
| Body Font    | Inter     |
| Heading Font  | Inter     |

## Color Palette

- primary: #8B9BB0
- secondary: #7C3AED
- accent: #7C3AED
- background: #0C0F14
- textPrimary: #E2E8F0
- link: #1A2130

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#1A2130, textColor=#E2E8F0, borderColor=#252D38, borderRadius=6px, shadow=none
- buttonPrimary: background=#7C3AED, textColor=#FFFFFF, borderRadius=7px, shadow=none
- buttonSecondary: background=#0C0F14, textColor=#94A3B8, borderColor=#3C4046, borderRadius=7px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## DemandSphere Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **FOUND Meetup NYC is back for SEO Week 2026 | DemandSphere**  
  - Image:   
  - Source: [FOUND Meetup NYC](https://www.demandsphere.com/blog/found-meetup-nyc-seo-week-2026/)  
- **Blog | DemandSphere**  
  - Image:   
  - Source: [DemandSphere Blog](https://www.demandsphere.com/blog/)  
- **FOUND Conference Osaka 2023 - DemandSphere**  
  - Image:   
  - Source: [FOUND Conference Osaka](https://pages.demandsphere.com/found-conference-2023-osaka)

## Working with these fonts

Not found on Google Fonts? Follow these instructions to securely obtain the fonts if you have permission to use them:

1. Open the homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by file types such as woff2, woff, ttf, otf).
3. Hard-reload the page.
4. For each captured font URL, download the file locally.
5. Copy the relevant @font-face declarations from the page's CSS.

## Machine-Readable Profile

```json
{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "JetBrains Mono",
   "role": "monospace"
  }
 ],
 "colors": {
  "primary": "#8B9BB0",
  "secondary": "#7C3AED",
  "accent": "#7C3AED",
  "background": "#0C0F14",
  "textPrimary": "#E2E8F0",
  "link": "#1A2130"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "JetBrains Mono",
    "monospace"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "11px",
   "h2": "67.2px",
   "body": "11px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "input": {
   "background": "#1A2130",
   "textColor": "#E2E8F0",
   "borderColor": "#252D38",
   "borderRadius": "6px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#7C3AED",
   "textColor": "#FFFFFF",
   "borderRadius": "7px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#0C0F14",
   "textColor": "#94A3B8",
   "borderColor": "#3C4046",
   "borderRadius": "7px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.demandsphere.com/assets/images/demandspherelogo.webp",
  "favicon": "https://www.demandsphere.com/assets/images/favicon-96.png",
  "ogImage": "https://www.demandsphere.com/assets/og/index.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 }
}
```