Demand Curve Brand Identity

A complete profile of Demand Curve's visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #004AFF
• secondary: #3898EC
• accent: #004AFF
• background: #FFFFFF
• textPrimary: #171818
• link: #404450

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): .png)

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#8C909D, borderRadius=8px, shadow=none
• buttonPrimary: background=#004AFF, textColor=#FFFFFF, borderColor=#000000, borderRadius=8px, shadow=rgb(0, 0, 0) 0px 4px 0px 0px
• buttonSecondary: background=#A7F3D0, textColor=#026D37, borderColor=#026D37, borderRadius=16px, shadow=rgba(167, 243, 208, 0.1) 0px 1px 12px 6px

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and marketers

Demand Curve Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How To Run an A/B Test in App Store Connect (aka. Product Page Optimization) · ASO Tools and App Analytics by Appfigures
  • Image:
  • Source: Link
• Growth Newsletter #178 from Demand Curve
  • Image:
  • Source: Link
• Demand Curve
  • Image:
  • Source: Link
• 12 Great Copywriting Examples (Plus a Ton of Copywriting Tips) | Demand Curve Blog
  • Image:
  • Source: Link
• Growth Newsletter #185 from Demand Curve
  • Image:
  • Source: Link
• Google Display Ads: The Expert Guide for Increasing Your Reach | Demand Curve Blog
  • Image:
  • Source: Link

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Space Grotesk",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#004AFF",
  "secondary": "#3898EC",
  "accent": "#004AFF",
  "background": "#FFFFFF",
  "textPrimary": "#171818",
  "link": "#404450"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Space Grotesk"
  },
  "fontStacks": {
   "heading": [
    "Space Grotesk",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "69px",
   "h2": "64px",
   "body": "23px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#333333",
   "borderColor": "#8C909D",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#004AFF",
   "textColor": "#FFFFFF",
   "borderColor": "#000000",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgb(0, 0, 0) 0px 4px 0px 0px"
  },
  "buttonSecondary": {
   "background": "#A7F3D0",
   "textColor": "#026D37",
   "borderColor": "#026D37",
   "borderRadius": "16px",
   "borderRadiusCorners": {
    "topLeft": "16px",
    "topRight": "16px",
    "bottomRight": "16px",
    "bottomLeft": "16px"
   },
   "shadow": "rgba(167, 243, 208, 0.1) 0px 1px 12px 6px"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/5ca4efffd7cf6e732e4e4fb1/696c30ff2a368dd983cec1db_dc-nav-logo.svg",
  "favicon": "https://cdn.prod.website-files.com/5ca4efffd7cf6e732e4e4fb1/68d1d154a1ec1c800e44b2e4_dc-new-favicon-32.png",
  "ogImage": "https://cdn.prod.website-files.com/5ca4efffd7cf6e732e4e4fb1/67fece4794e4f9dd9fe97ece_Open%20Graph%20-%20HOME%20(1).png",
  "logoHref": "/%22,
  "logoAlt": "Demand Curve logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals and marketers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}