demand curve.json
Demand Curve Brand Identity
A complete profile of Demand Curve's visual system — colors, typography, components, and personality — extracted from https://www.demandcurve.com. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/demand-curve
- Machine-readable JSON: https://characterquilt.com/branding/demand-curve.json
- Per-page llms.txt: https://characterquilt.com/branding/demand-curve/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #004AFF |
| Accent | #004AFF |
| Body Font | Inter |
| Heading Font | Space Grotesk |
Color Palette
- primary: #004AFF
- secondary: #3898EC
- accent: #004AFF
- background: #FFFFFF
- textPrimary: #171818
- link: #404450
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk
Visual Assets
- Logo: https://cdn.prod.website-files.com/5ca4efffd7cf6e732e4e4fb1/696c30ff2a368dd983cec1db_dc-nav-logo.svg
- Favicon: https://cdn.prod.website-files.com/5ca4efffd7cf6e732e4e4fb1/68d1d154a1ec1c800e44b2e4_dc-new-favicon-32.png
- Social card (og:image): https://cdn.prod.website-files.com/5ca4efffd7cf6e732e4e4fb1/67fece4794e4f9dd9fe97ece_Open%20Graph%20-%20HOME%20(1).png
.png){kind=link}
UI Components
- input: background=#FFFFFF, textColor=#333333, borderColor=#8C909D, borderRadius=8px, shadow=none
- buttonPrimary: background=#004AFF, textColor=#FFFFFF, borderColor=#000000, borderRadius=8px, shadow=rgb(0, 0, 0) 0px 4px 0px 0px
- buttonSecondary: background=#A7F3D0, textColor=#026D37, borderColor=#026D37, borderRadius=16px, shadow=rgba(167, 243, 208, 0.1) 0px 1px 12px 6px
Brand Personality
Tone: professional · Energy: medium · Audience: business professionals and marketers
Demand Curve Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- How To Run an A/B Test in App Store Connect (aka. Product Page Optimization) · ASO Tools and App Analytics by Appfigures
- Image: https://af.imgix.net/guides/ab-testing-app-store-connect/cover.png?auto=compress&lossless=1&w=1720&dpr=3
- Source: http://email.demandcurve.com/e/c/eyJlbWFpbF9pZCI6IlJMVG5CUU1BQVlEMm5JREtITUROZW1OZFEzV09vZz09IiwiaHJlZiI6Imh0dHBzOi8vYXBwZmlndXJlcy5jb20vcmVzb3VyY2VzL2d1aWRlcy9ob3ctdG8tYWItdGVzdC1hcHAtc3RvcmUtY29ubmVjdCIsImludGVybmFsIjoiYjRlNzA1MDE5ZDc2Y2VlMDAyIiwibGlua19pZCI6NTIyNn0/c133fca1c2aafbd5463563b450a1940fb4cbaf16d7df52598da329518505b354
- Growth Newsletter #178 from Demand Curve
- Image: https://cdn.prod.website-files.com/5ca4f46f1600f04b73b1ccfe/66101915c1731147cfee4178_FXcvVLiQT0VZUaBUGnGDZjpLJrwgsxaBYW4K2wr7OWh83dGYv_aJakmKT2XILZ-Gfil4opgH75w0BbYXF6OJ4ufP00CufdS_4LY-xyuRZ_fZTIuITM5RnVO3f06LmH1nnOpAU0O_ZJPxT7jngZZiK2E.png
- Source: https://www.demandcurve.com/newsletters/growth-newsletter-178
- Demand Curve
- 12 Great Copywriting Examples (Plus a Ton of Copywriting Tips) | Demand Curve Blog
- Growth Newsletter #185 from Demand Curve
- Google Display Ads: The Expert Guide for Increasing Your Reach | Demand Curve Blog
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.