Delve Brand Identity

A complete profile of Delve's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1A9DB4
• secondary: #6B7280
• accent: #FB4A02
• background: #FFFFFF
• textPrimary: #0C0C0C
• link: #FB4A02

Typography

• primary: Inter Tight — https://fonts.google.com/specimen/Inter+Tight
• heading: Overused Grotesk — https://fonts.google.com/specimen/Overused+Grotesk

Visual Assets

• Logo: .svg)
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FB4A02, textColor=#FFFFFF, borderColor=#FB4A02, borderRadius=0px, shadow=none
• buttonSecondary: background=#1A9DB4, textColor=#FFFFFF, borderColor=#1A9DB4, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: AI startups and companies seeking compliance solutions

Delve Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Divot - Delve Deals
  • Image:
  • Source: https://delve.co/deals/divot
• Blog - Delve
  • Image:
  • Source: https://delve.co/blogs
• Delve | Blog
  • Image:
  • Source: https://delve.co/blogs
• Divot - Delve Deals
  • Image:
  • Source: https://delve.co/deals/divot
• Blog - Delve
  • Image:
  • Source: https://delve.co/blogs
• SOC 2 vs ISO 27001: The Differences | Delve
  • Image:
  • Source: https://delve.co/blog/soc-2-vs-iso-27001

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 { 
 "family": "Inter Tight",
 "role": "body"
 },
 { 
 "family": "Overused Grotesk",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#1A9DB4",
 "secondary": "#6B7280",
 "accent": "#FB4A02",
 "background": "#FFFFFF",
 "textPrimary": "#0C0C0C",
 "link": "#FB4A02"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter Tight",
 "heading": "Overused Grotesk"
 },
 "fontStacks": {
 "heading": [
 "Overused Grotesk",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Inter Tight",
 "sans-serif"
 ],
 "paragraph": [
 "Inter Tight",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "140.8px",
 "h2": "64px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "12px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FB4A02",
 "textColor": "#FFFFFF",
 "borderColor": "#FB4A02",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#1A9DB4",
 "textColor": "#FFFFFF",
 "borderColor": "#1A9DB4",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/686c116534831e8f603168b9/687b4a20de4053855973e651_Logo%20(4).svg",
 "favicon": "https://cdn.prod.website-files.com/686c116534831e8f603168b9/686eca3a79f14f8e1e076948_delve_favicon-small.png",
 "ogImage": "https://cdn.prod.website-files.com/686c116534831e8f603168b9/687fc1afd8a23ccb95e140d4_Delve%20OG.jpg"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "AI startups and companies seeking compliance solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}