delve.json

Delve Brand Identity

A complete profile of Delve's visual system — colors, typography, components, and personality — extracted from https://delve.co/?utm_source=yc&utm_medium=bio&utm_campaign=delve. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #1A9DB4
Accent #FB4A02
Body Font Inter Tight
Heading Font Overused Grotesk

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: AI startups and companies seeking compliance solutions

Delve Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Tight",
      "role": "body"
    },
    {
      "family": "Overused Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1A9DB4",
    "secondary": "#6B7280",
    "accent": "#FB4A02",
    "background": "#FFFFFF",
    "textPrimary": "#0C0C0C",
    "link": "#FB4A02"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter Tight",
      "heading": "Overused Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Overused Grotesk",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter Tight",
        "sans-serif"
      ],
      "paragraph": [
        "Inter Tight",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "140.8px",
      "h2": "64px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FB4A02",
      "textColor": "#FFFFFF",
      "borderColor": "#FB4A02",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1A9DB4",
      "textColor": "#FFFFFF",
      "borderColor": "#1A9DB4",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/686c116534831e8f603168b9/687b4a20de4053855973e651_Logo%20(4).svg",
    "favicon": "https://cdn.prod.website-files.com/686c116534831e8f603168b9/686eca3a79f14f8e1e076948_delve_favicon-small.png",
    "ogImage": "https://cdn.prod.website-files.com/686c116534831e8f603168b9/687fc1afd8a23ccb95e140d4_Delve%20OG.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #2 because it is visible, located in the header, and matches the brand's favicon and style, indicating it is the main brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get compliant today",
      "reasoning": "Button #0 with text 'Get compliant today' uses a vibrant brand color (#FB4A02) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "See how much time Delve can save youBook a Demo",
      "reasoning": "Button #1 with text 'See how much time Delve can save youBook a Demo' uses a different vibrant color (#1A9DB4) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "AI startups and companies seeking compliance solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, and matches the brand's favicon and style, indicating it is the main brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}