Delty Brand Identity

A complete profile of Delty's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1A1A2E
• secondary: #0000EE
• accent: #F5F5F7
• background: #FFFFFF
• textPrimary: #6B7280
• link: #6B7280

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Lora — https://fonts.google.com/specimen/Lora

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#F5F5F7, textColor=#FFFFFF, borderRadius=100px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1A1A2E, borderColor=#F2F2F2, borderRadius=12px, shadow=rgba(0, 0, 0, 0.06) 0px 1px 4px 0px, rgba(0, 0, 0, 0.04) 0px 4px 16px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

Delty Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Delty Health · AI co-pilots for value-based care quality teams
  • Image:
  • Source: https://delty.ai/
• Delty Health · AI co-pilots for value-based care quality teams
  • Image:
  • Source: https://delty.ai/
• Delty Health · AI co-pilots for value-based care quality teams
  • Image:
  • Source: https://delty.ai/
• Delty Health · AI co-pilots for value-based care quality teams
  • Image:
  • Source: https://delty.ai/
• Delty Health · AI co-pilots for value-based care quality teams
  • Image:
  • Source: https://delty.ai/
• Delty - AI Company Profile | Welcome.AI
  • Image:
  • Source: https://welcome.ai/company/delty

Working with these fonts

Working with the brand fonts and ensuring proper loading is essential.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Lora",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#1A1A2E",
  "secondary": "#0000EE",
  "accent": "#F5F5F7",
  "background": "#FFFFFF",
  "textPrimary": "#6B7280",
  "link": "#6B7280"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Lora"
  },
  "fontStacks": {
   "heading": [
    "Lora",
    "serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "76.8px",
   "h2": "44.8px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "14px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#F5F5F7",
   "textColor": "#FFFFFF",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#1A1A2E",
   "borderColor": "#F2F2F2",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "rgba(0, 0, 0, 0.06) 0px 1px 4px 0px, rgba(0, 0, 0, 0.04) 0px 4px 16px 0px"
  }
 },
 "images": {
  "logo": "https://delty.ai/assets/delty-health-logo.jpg",
  "favicon": "https://delty.ai/favicon.ico",
  "ogImage": "https://delty.ai/og-image.png",
  "logoHref": "/",
  "logoAlt": "Delty Health logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "healthcare professionals"
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}