delee.json

Delee Brand Identity

A complete profile of Delee's visual system — colors, typography, components, and personality — extracted from http://www.delee.co. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0000EE
Accent #0057E1
Body Font Arial
Heading Font Avenir

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Delee Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Avenir",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#116DFF",
    "accent": "#0057E1",
    "background": "#FFFFFF",
    "textPrimary": "#0057E1",
    "link": "#0057E1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Avenir"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "wfont_037d9d_fdd66a0f9a33499da2de3384cf2d0c84",
        "wf_fdd66a0f9a33499da2de3384c",
        "orig_open_sans_regular"
      ]
    },
    "fontSizes": {
      "h1": "10px",
      "h2": "10px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#333333",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0057E1",
      "textColor": "#000000",
      "borderColor": "#0057E1",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://static.wixstatic.com/media/082c58_89bf6ec4a5834956a9284d5cca0121dd~mv2.jpg/v1/fill/w_133,h_28,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/LOGO-01_edited.jpg",
    "favicon": "https://static.wixstatic.com/media/082c58_e8a4c5620e914ccc810a3415a073c03c%7Emv2.jpg/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/082c58_e8a4c5620e914ccc810a3415a073c03c%7Emv2.jpg",
    "ogImage": "https://static.wixstatic.com/media/082c58_a578800559734efaad746195098dffe2%7Emv2.jpg/v1/fit/w_2500,h_1330,al_c/082c58_a578800559734efaad746195098dffe2%7Emv2.jpg",
    "logoHref": "https://www.delee.co",
    "logoAlt": "LOGO-01_edited.jpg"
  }
}