Default Brand Identity

A complete profile of Default's visual system — colors, typography, components, and personality — extracted from https://www.default.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.default.com/.

• primary: #5757F8
• secondary: #2D40EA
• accent: #5757F8
• background: #FFFFFF
• textPrimary: #202020
• link: #3898EC

Typography

Each font links to its Google Fonts page where available.

• primary: Saans Trial
• heading: NB International Pro
  • Saans Trial Google Fonts →
  • NB International Pro Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Default's actual button styles.

• Input:

  • background: #FFFFFF
  • textColor: #333333
  • borderColor: #F7F5FD
  • borderRadius: 10px
  • shadow: none

• Button Primary:

  • background: #5757F8
  • textColor: #F5F5F5
  • borderRadius: 1900.8px
  • shadow: none

• Button Secondary:

  • background: #202020
  • textColor: #FFFFFF
  • borderColor: #F7F5FD
  • borderRadius: 1900.8px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: business professionals

Frequently Asked Questions

• What is Default's primary brand color?
  Default's primary brand color is #5757F8.
• What font does Default use?
  Default uses Saans Trial for body text and NB International Pro for headings.
• Does Default use a light or dark theme?
  Default's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find Default's logo?
  Default's logo is available directly on their site (https://www.default.com/).
• How was this brand profile generated?
  This profile was extracted from https://www.default.com/ using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Saans Trial",
      "role": "body"
    },
    {
      "family": "NB International Pro",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#5757F8",
    "secondary": "#2D40EA",
    "accent": "#5757F8",
    "background": "#FFFFFF",
    "textPrimary": "#202020",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Saans Trial",
      "heading": "NB International Pro"
    },
    "fontStacks": {
      "heading": [
        "NB International Pro",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Saans Trial",
        "sans-serif"
      ],
      "paragraph": [
        "Saans Trial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#F7F5FD",
      "borderRadius": "10px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5757F8",
      "textColor": "#F5F5F5",
      "borderRadius": "1900.8px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#202020",
      "textColor": "#FFFFFF",
      "borderColor": "#F7F5FD",
      "borderRadius": "1900.8px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5c8dfe88b4e43502d3d1_default-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5219c397ad0a8b419221_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f52bca934ff3476860e5b_opengraph.png"
  }
}