Defacto Brand Identity

A complete profile of Defacto's visual system — colors, typography, components, and personality — extracted from https://www.getdefacto.com/?ref=startups.gallery. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.getdefacto.com/?ref=startups.gallery.

• primary
  • #FFF039
  • rgb(255, 240, 57)
• secondary
  • #18794E
  • rgb(24, 121, 78)
• accent
  • #FFF039
  • rgb(255, 240, 57)
• background
  • #FFFFFF
  • rgb(255, 255, 255)
• textPrimary
  • #141414
  • rgb(20, 20, 20)
• link
  • #6BCEFF
  • rgb(107, 206, 255)

Typography

Each font links to its Google Fonts page where available.

• primary
  • Saans Trial
  • Saans Trial Google Fonts →
• heading
  • Saans Trial
  • Saans Trial Google Fonts →

Visual Assets

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UI Components

Live previews rendered using Defacto's actual button styles.

• Button Primary

  • background #FFF039
  • textColor #090816
  • borderRadius 8px
  • shadow none

• Button Secondary

  • background #141414
  • textColor #FFFFFF
  • borderColor #141414
  • borderRadius 8px
  • shadow none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals seeking financing solutions

Frequently Asked Questions

• What is Defacto's primary brand color?

  • Defacto's primary brand color is #FFF039. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Defacto use?

  • Defacto uses Saans Trial as the primary typeface across body and headings.

• Does Defacto use a light or dark theme?

  • Defacto's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Defacto's logo?

  • Defacto's logo is available directly on their site (https://www.getdefacto.com/?ref=startups.gallery). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?

  • This profile was extracted from https://www.getdefacto.com/?ref=startups.gallery using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Defacto.