deepsource.json

DeepSource Brand Identity

A complete profile of DeepSource's visual system — colors, typography, components, and personality — extracted from https://deepsource.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #59636E
Accent #00825B
Body Font Google Sans
Heading Font Avenir Next

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech companies

DeepSource Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Google Sans",
      "role": "body"
    },
    {
      "family": "Avenir Next",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#59636E",
    "secondary": "#00825B",
    "accent": "#00825B",
    "background": "#FFFFFF",
    "textPrimary": "#1D1F25",
    "link": "#656D76"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Google Sans",
      "heading": "Avenir Next"
    },
    "fontStacks": {
      "heading": [
        "Google Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Avenir Next",
        "avenir",
        "segoe ui",
        "helvetica neue",
        "helvetica",
        "Cantarell",
        "Ubuntu",
        "roboto",
        "noto",
        "arial",
        "sans-serif"
      ],
      "body": [
        "Google Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Avenir Next",
        "avenir",
        "segoe ui",
        "helvetica neue",
        "helvetica",
        "Cantarell",
        "Ubuntu",
        "roboto",
        "noto",
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "Google Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Avenir Next",
        "avenir",
        "segoe ui",
        "helvetica neue",
        "helvetica",
        "Cantarell",
        "Ubuntu",
        "roboto",
        "noto",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "30px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00825B",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 130, 91, 0.5) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#FAFEFC",
      "textColor": "#60646D",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgb(255, 255, 255) 0px 0px 0px 0px inset, rgb(215, 218, 225) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "https://deepsource.com/_nuxt/wordmark-dark.BRIz8Re1.svg",
    "favicon": "https://deepsource.com/favicon-dark.svg",
    "ogImage": "https://deepsource.com/__og-image__/static/og.png",
    "logoHref": "/",
    "logoAlt": "DeepSource"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'DeepSource'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Autofix™",
      "reasoning": "Button #0 uses a vibrant green color (#00825B) which is a strong indicator of a primary CTA. It also has action-oriented text 'Autofix™' and classes like 'cta-pulse' and 'footer-btn-primary', suggesting it's the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Contact Sales",
      "reasoning": "Button #1 has a different background color (#FAFEFC) and serves a secondary function with the text 'Contact Sales'. It is less vibrant and more informational, fitting the role of a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'DeepSource'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}