DeepL Brand Identity

A complete profile of DeepL's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0F2B46
• secondary: #0070C9
• accent: #0F2B46
• background: #F5F5F5
• textPrimary: #0F2B46
• link: #0F2B46

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): /img/favicon/automatic_social_share_deepl.png

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#0F2B46, textColor=#FFFFFF, borderRadius=40px, shadow=none
• buttonSecondary: background=#EDEDED, textColor=#0F2B46, borderRadius=40px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and developers

DeepL Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• DeepL Storia cliente: Japan Aviation Electronics Industry, Ltd. (JAE)
  • Image:
  • Source: Link
• DeepL Blog - Find the latest insights on language AI tools
  • Image:
  • Source: Link
• DeepL Historia de cliente: KBC Bank
  • Image:
  • Source: Link

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0F2B46",
  "secondary": "#0070C9",
  "accent": "#0F2B46",
  "background": "#F5F5F5",
  "textPrimary": "#0F2B46",
  "link": "#0F2B46"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "Roboto"
  },
  "fontStacks": {
   "heading": [
    "Roboto",
    "sans-serif"
   ],
   "body": [
    "Roboto",
    "sans-serif"
   ],
   "paragraph": [
    "Roboto",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "36px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": null,
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#0F2B46",
   "textColor": "#FFFFFF",
   "borderRadius": "40px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#EDEDED",
   "textColor": "#0F2B46",
   "borderRadius": "40px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.deepl.com/img/logo/deepl-logo-text-blue.svg",
  "favicon": "https://www.deepl.com/img/favicon/favicon_16.png",
  "ogImage": "/img/favicon/automatic_social_share_deepl.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals and developers"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 }
}