Deepgram Brand Identity

A complete profile of Deepgram's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #9CA3AF
• secondary: #33AAFF
• accent: #13EF93
• background: #0B0B0C
• textPrimary: #0B0B0C
• link: #13EF93

Typography

• primary: Inter — Google Fonts
• heading: Inter — Google Fonts

Visual Assets

• Logo:
• Favicon: Favicon
• Social card (og:image):

UI Components

• input: background=#101014, textColor=#FFFFFF, borderColor=#4E4E52, borderRadius=4px, shadow=rgba(38, 44, 52, 0.05) 0px 1px 2px 0px
• buttonPrimary: background=#FFFFFF, textColor=#0B0B0C, borderRadius=4px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(56, 237, 172, 0.2) 6px 0px 15px 0px, rgba(20, 154, 251, 0.2) -6px 0px 15px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: enterprise developers and businesses

Deepgram Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Andrew Seagraves | Deepgram

  Source: Deepgram

• We Hired an AI Art Generator for Our Blog and I'm Not Mad at It - Deepgram Blog ⚡️

  Source: Deepgram

• Nova-3 Multilingual: Major WER Improvements Across Languages

  Source: Deepgram

• Careers

  Source: Deepgram

• SmallTalk2Me: AI-Powered English Speaking Partner

  Source: Deepgram

Working with these fonts

Not found on Google Fonts? Here are some steps to follow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roobert",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#33AAFF",
    "accent": "#13EF93",
    "background": "#0B0B0C",
    "textPrimary": "#0B0B0C",
    "link": "#13EF93"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Roobert",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#101014",
      "textColor": "#FFFFFF",
      "borderColor": "#4E4E52",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(38, 44, 52, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0B0B0C",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(56, 237, 172, 0.2) 6px 0px 15px 0px, rgba(20, 154, 251, 0.2) -6px 0px 15px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.sanity.io/images/10fppwnn/production/3c446251d322f9635751c565c123db9859b48347-146x32.svg",
    "favicon": "https://deepgram.com/favicon.ico?93834efdfdd5438d",
    "ogImage": "https://cdn.sanity.io/images/10fppwnn/production/0418428f854c966e333d3657f13fee40a205f914-1800x945.jpg",
    "logoHref": "https://deepgram.com",
    "logoAlt": "Deepgram"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "enterprise developers and businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}