DeepDrive Brand Identity

A complete profile of DeepDrive's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #7CABB3
• secondary: #FF0000
• accent: #00FF00
• background: #191919
• textPrimary: #191919
• link: #00FF00

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

Visual Assets

• Favicon: https://www.deepdrive.tech/dd_fav_196.png
• Social card (og:image): https://deepdrive.tech/images/DeepDrive_About_01.jpg

UI Components

• buttonPrimary: background=#CCD3D3, textColor=#191919, borderRadius=500px, shadow=none
• buttonSecondary: background=#6D7070, textColor=#191919, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech enthusiasts and developers

DeepDrive Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• From concept to creation: Meet Hussain Zeb
  • Image:
  • Source: https://www.deepdrive.tech/news/meet-hussain
• The force behind the marketing magic at DeepDrive: Meet Carola Mauck
  • Image:
  • Source: https://www.deepdrive.tech/news/meet-carola
• From TUfast to Bosch to co-founding DeepDrive: Meet Dean Petrovski
  • Image:
  • Source: https://www.deepdrive.tech/news/meet-our-founder-dean
• Navigating the electric mobility landscape with DeepDrive: Meet Gabriel Tatsch
  • Image:
  • Source: https://www.deepdrive.tech/news/meet-our-engineer-gabriel-tatsch
• Modern software development in the automotive industry: Meet Paco Sevilla
  • Image:
  • Source: https://www.deepdrive.tech/news/meet-our-engineer-paco
• Bringing a passion for testing and validation: Meet Jakob Gritto
  • Image:
  • Source: https://www.deepdrive.tech/news/meet-jakob

Working with these fonts

Not found on Google Fonts? Follow this flow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Arial",
   "role": "body"
  },
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Helvetica",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#7CABB3",
  "secondary": "#FF0000",
  "accent": "#00FF00",
  "background": "#191919",
  "textPrimary": "#191919",
  "link": "#00FF00"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Arial",
   "heading": "Arial"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "Arial",
    "Helvetica",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "16px",
   "body": "12px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#CCD3D3",
   "textColor": "#191919",
   "borderRadius": "500px",
   "borderRadiusCorners": {
    "topLeft": "500px",
    "topRight": "500px",
    "bottomRight": "500px",
    "bottomLeft": "500px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#6D7070",
   "textColor": "#191919",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": "https://www.deepdrive.tech/dd_fav_196.png",
  "ogImage": "https://deepdrive.tech/images/DeepDrive_About_01.jpg"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech enthusiasts and developers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}