deepdrive.json
DeepDrive Brand Identity
A complete profile of DeepDrive's visual system — colors, typography, components, and personality — extracted from https://www.deepdrive.tech/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/deepdrive
- Machine-readable JSON: https://characterquilt.com/branding/deepdrive.json
- Per-page llms.txt: https://characterquilt.com/branding/deepdrive/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #7CABB3 |
| Accent | #00FF00 |
| Body Font | Arial |
| Heading Font | Arial |
Color Palette
- primary: #7CABB3
- secondary: #FF0000
- accent: #00FF00
- background: #191919
- textPrimary: #191919
- link: #00FF00
Typography
- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial
Visual Assets
- Favicon: https://www.deepdrive.tech/dd_fav_196.png
- Social card (og:image): https://deepdrive.tech/images/DeepDrive_About_01.jpg
UI Components
- buttonPrimary: background=#CCD3D3, textColor=#191919, borderRadius=500px, shadow=none
- buttonSecondary: background=#6D7070, textColor=#191919, borderRadius=0px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: tech enthusiasts and developers
DeepDrive Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- From concept to creation: Meet Hussain Zeb
- The force behind the marketing magic at DeepDrive: Meet Carola Mauck
- From TUfast to Bosch to co-founding DeepDrive: Meet Dean Petrovski
- Navigating the electric mobility landscape with DeepDrive: Meet Gabriel Tatsch
- Modern software development in the automotive industry: Meet Paco Sevilla
- Bringing a passion for testing and validation: Meet Jakob Gritto
Working with these fonts
Not found on Google Fonts? Here are some instructions for downloading fonts:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font".
- Hard-reload the page and click around.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS and copy out the @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{
"family": "Arial",
"role": "body"
},
{
"family": "Inter",
"role": "body"
},
{
"family": "Helvetica",
"role": "body"
}
],
"colors": {
"primary": "#7CABB3",
"secondary": "#FF0000",
"accent": "#00FF00",
"background": "#191919",
"textPrimary": "#191919",
"link": "#00FF00"
},
"typography": {
"fontFamilies": {
"primary": "Arial",
"heading": "Arial"
},
"fontStacks": {
"heading": [
"Inter",
"Arial",
"Helvetica",
"sans-serif"
],
"body": [
"Inter",
"Arial",
"Helvetica",
"sans-serif"
],
"paragraph": [
"Inter",
"Arial",
"Helvetica",
"sans-serif"
]
},
"fontSizes": {
"h1": "16px",
"h2": "16px",
"body": "12px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"buttonPrimary": {
"background": "#CCD3D3",
"textColor": "#191919",
"borderRadius": "500px",
"borderRadiusCorners": {
"topLeft": "500px",
"topRight": "500px",
"bottomRight": "500px",
"bottomLeft": "500px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#6D7070",
"textColor": "#191919",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://www.deepdrive.tech/dd_fav_196.png",
"ogImage": "https://deepdrive.tech/images/DeepDrive_About_01.jpg"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "No visible or appropriately sized logo candidate was found in the header area. All candidates were either invisible or too small to serve as the main brand logo.",
"confidence": 0.2,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Accept",
"reasoning": "Button #2 with text 'Accept' is likely the primary CTA due to its action-oriented text and the fact that it shares a color group with another button, indicating a common design pattern for primary actions."
},
"secondary": {
"index": 0,
"text": "DeclineAccept",
"reasoning": "Button #0 is selected as secondary because it has a different color group (#6D7070) and serves a less prominent function."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech enthusiasts and developers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "No visible or appropriately sized logo candidate was found in the header area. All candidates were either invisible or too small to serve as the main brand logo.",
"confidence": 0.2
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}