llms.txt

Deel Brand Identity

A complete profile of Deel's visual system — colors, typography, components, and personality — extracted from https://www.deel.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #D8EBFF
Accent #5938B7
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking global payroll and HR solutions

Deel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
     {
         "family": "Inter",
         "role": "body"
     },
     {
         "family": "BagossCondensedFont",
         "role": "unknown"
     },
     {
         "family": "BagossStandardFont",
         "role": "unknown"
     }
 ],
 "colors": {
     "primary": "#D8EBFF",
     "secondary": "#FFCF25",
     "accent": "#5938B7",
     "background": "#FFFFFF",
     "textPrimary": "#1B1B1B",
     "link": "#B1D8FC"
 },
 "typography": {
     "fontFamilies": {
         "primary": "Inter",
         "heading": "Inter"
     },
     "fontStacks": {
         "heading": [
             "BagossCondensedFont",
             "Arial",
             "Helvetica",
             "sans-serif"
         ],
         "body": [
             "Inter",
             "Arial",
             "Helvetica",
             "sans-serif"
         ],
         "paragraph": [
             "Inter",
             "Arial",
             "Helvetica",
             "sans-serif"
         ]
     },
     "fontSizes": {
         "h1": "60px",
         "h2": "44px",
         "body": "18px"
     }
 },
 "spacing": {
     "baseUnit": 4,
     "borderRadius": "16px"
 },
 "components": {
     "input": {
         "background": "#FFFFFF",
         "textColor": "#000000",
         "borderColor": "#DBDBDB",
         "borderRadius": "200px",
         "borderRadiusCorners": {
             "topLeft": "200px",
             "topRight": "200px",
             "bottomRight": "200px",
             "bottomLeft": "200px"
         },
         "shadow": "none"
     },
     "buttonPrimary": {
         "background": "#5938B7",
         "textColor": "#FFFFFF",
         "borderRadius": "33554400px",
         "borderRadiusCorners": {
             "topLeft": "33554400px",
             "topRight": "33554400px",
             "bottomRight": "33554400px",
             "bottomLeft": "33554400px"
         },
         "shadow": "none"
     },
     "buttonSecondary": {
         "background": "#1B1B1B",
         "textColor": "#FFFFFF",
         "borderRadius": "200px",
         "borderRadiusCorners": {
             "topLeft": "200px",
             "topRight": "200px",
             "bottomRight": "200px",
             "bottomLeft": "200px"
         },
         "shadow": "none"
     }
 },
 "images": {
     "logo": "https://website-media.deel.com/logo_revamp_164ddaed0c.svg",
     "favicon": null,
     "ogImage": "https://website-media.deel.com/General_Purple_f6b2f3f9bd.png",
     "logoHref": "/",
     "logoAlt": "Deel Logo Black"
 },
 "__llm_logo_reasoning": {
     "selectedIndex": 0,
     "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Deel'.",
     "confidence": 0.95,
     "source": "llm"
 },
 "__llm_button_reasoning": {
     "primary": {
         "index": 1,
         "text": "Book a demo",
         "reasoning": "Button #2 has a vibrant brand color (#5938B7) and action-oriented text ('Book a demo'), making it the primary CTA."
     },
     "secondary": {
         "index": 0,
         "text": "Get a free 30-minute demo",
         "reasoning": "Button #1 has a different background color (#1B1B1B) and offers a related action ('Get a free 30-minute demo'), making it a suitable secondary CTA."
     },
     "confidence": 0.95
 },
 "personality": {
     "tone": "professional",
     "energy": "medium",
     "targetAudience": "businesses seeking global payroll and HR solutions"
 },
 "designSystem": {
     "framework": "tailwind",
     "componentLibrary": ""
 },
 "confidence": {
     "buttons": 0.95,
     "colors": 0.9,
     "overall": 0.925
 },
 "__llm_metadata": {
     "logoSelection": {
         "llmCalled": true,
         "llmSucceeded": true,
         "finalSource": "llm",
         "rawLogoSelection": {
             "selectedLogoIndex": 0,
             "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Deel'.",
             "confidence": 0.95
         }
     },
     "buttonClassification": {
         "llmCalled": true,
         "llmSucceeded": true
     }
 }
}