Deel Brand Identity

A complete profile of Deel's visual system — colors, typography, components, and personality — extracted from https://www.deel.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.deel.com/.
Primary: #D8EBFF
Secondary: #FFCF25
Accent: #5938B7
Background: #FFFFFF
Text Primary: #1B1B1B
Link: #B1D8FC

Typography

Each font links to its Google Fonts page where available.
Primary: Inter
Heading: Inter

Visual Assets

Logo

Social Card

UI Components

Live previews rendered using Deel's actual button styles.
Input:
Background: #FFFFFF
Text Color: #000000
Border Color: #DBDBDB
Border Radius: 200px
Shadow: none

Button Primary:
Background: #5938B7
Text Color: #FFFFFF
Border Radius: 33554400px
Shadow: none

Button Secondary:
Background: #1B1B1B
Text Color: #FFFFFF
Border Radius: 200px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: businesses seeking global payroll and HR solutions

Deel Brand in the Wild

Image: website-media.deel.com
Source: deel.com

Image: 19498232.fs1.hubspotusercontent-na1.net
Source: deel.com

Image: website-media.deel.com
Source: deel.com

Frequently Asked Questions

What is Deel's primary brand color?
Deel's primary brand color is #D8EBFF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Deel use?
Deel uses #5938B7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Deel use?
Deel uses Inter as the primary typeface across body and headings.

Does Deel use a light or dark theme?
Deel's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Deel's logo?
Deel's logo is available directly on their site (https://www.deel.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.deel.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.