Deed Brand: Colors, Fonts, Logo & Visual Identity
Deed Brand Identity
A complete profile of Deed's visual system — colors, typography, components, and personality — extracted from https://www.joindeed.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.joindeed.com.
| Color Name | Hex | RGB |
|---|---|---|
| primary | #5128AA | rgb(81, 40, 170) |
| secondary | #1A1A2E | rgb(26, 26, 46) |
| accent | #5128AA | rgb(81, 40, 170) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #170F49 | rgb(23, 15, 73) |
| link | #170F49 | rgb(23, 15, 73) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Link |
|---|---|---|
| primary | Gt Walsheim | Google Fonts → |
| heading | Gt Walsheim | Google Fonts → |
Visual Assets
UI Components
Live previews rendered using Deed's actual button styles.
| Button Type | Properties |
|---|---|
| Button Primary | background: #5128AA, textColor: #000000, borderRadius: 20px, shadow: rgba(0, 0, 0, 0.2) 0px 1px 20px -20px |
| Button Secondary | background: #FFFFFF, textColor: #000000, borderRadius: 20px, shadow: none |
Brand Personality
Tone: professional
Energy: medium
Audience: corporate and non-profit organizations focused on employee engagement and social impact.
Deed Brand in the Wild
Image: resources.joindeed.com
Source: resources.joindeed.com
Image: 8056763.fs1.hubspotusercontent-na1.net
Source: resources.joindeed.com
Frequently Asked Questions
What is Deed's primary brand color?
Deed's primary brand color is #5128AA. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Deed use?
Deed uses Gt Walsheim as the primary typeface across body and headings.
Does Deed use a light or dark theme?
Deed's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Deed's logo?
Deed's logo is available directly on their site (https://www.joindeed.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.joindeed.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Deed.
Methodology
Brand data on this page was extracted from https://www.joindeed.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.