Decisional AI Brand: Colors, Fonts, Logo & Visual Identity

Decisional AI Brand Identity

A complete profile of Decisional AI's visual system — colors, typography, components, and personality — extracted from https://www.decisional.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.decisional.com/.

Primary: #1E293B
Secondary: #334155
Accent: #0F172A
Background: #F1F5F9
Text Primary: #171717
Link: #475569

Typography

Each font links to its Google Fonts page where available.

Primary: DM Sans Google Fonts →
Heading: DM Sans Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Decisional AI's actual button styles.

Input

Background: transparent
Text Color: #334155
Border Color: null
Border Radius: 0px
Shadow: none

Button Primary

Background: #0F172A
Text Color: #FFFFFF
Border Radius: 9999px
Shadow: none

Button Secondary

Background: #FCFDFE
Text Color: #334155
Border Color: #CBD5E1
Border Radius: 9999px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals and organizations looking to automate workflows

Frequently Asked Questions

What is Decisional AI's primary brand color? Decisional AI's primary brand color is #1E293B. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Decisional AI use? Decisional AI uses #0F172A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Decisional AI use? Decisional AI uses DM Sans as the primary typeface across body and headings.
Does Decisional AI use a light or dark theme? Decisional AI's primary site uses a light color scheme, with a background of #F1F5F9.
Where can I find Decisional AI's logo? Decisional AI's logo is available directly on their site (https://www.decisional.com/). The current logo URL is included in the machine-readable JSON profile linked above.