# Decisional AI Brand Identity

A complete profile of **Decisional AI**'s visual system — colors, typography, components, and personality — extracted from https://www.decisional.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/decisional-ai
- Machine-readable JSON: https://characterquilt.com/branding/decisional-ai.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1E293B |
| Accent | #0F172A |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #1E293B
- secondary: #334155
- accent: #0F172A
- background: #F1F5F9
- textPrimary: #171717
- link: #475569

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://www.decisional.com/dec_word.svg
- Favicon: https://www.decisional.com/favicon.ico?favicon.706d4b93.ico
- Social card (og:image): https://www.decisional.com/og-image.png

## UI Components

- input: background=transparent, textColor=#334155, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#0F172A, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#FCFDFE, textColor=#334155, borderColor=#CBD5E1, borderRadius=9999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and organizations looking to automate workflows

## Decisional AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Blog | Decisional | Decisional**  
  - Image: https://www.decisional.com/og-image.png
  - Source: https://decisional.com/blog
- **Decisional - Automate with natural language and the comfort of a spreadsheet**  
  - Image: https://framerusercontent.com/images/3DOzGQLXv8WoRQabyKFlWoCg.png
  - Source: https://finance.decisional.com/examples
- **The AI practitioner that moved markets by a TRILLION dollars**  
  - Image: https://substackcdn.com/image/fetch/$s_!_wFe!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d4b9a6e-4480-462d-8f6a-c61cc4bf25c6_1024x1024.png
  - Source: https://www.neuralmarkets.decisional.com/p/the-ai-practitioner-that-moved-markets
- **Archive - Decisional AI Automation & Agents Newsletter**  
  - Image: https://substackcdn.com/image/fetch/$s_!NnKh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31246d70-0b2e-4599-b192-49f7cd6299ec_2400x3512.png
  - Source: https://www.neuralmarkets.decisional.com/archive
- **About - Decisional AI Automation & Agents Newsletter**  
  - Image: https://substackcdn.com/image/fetch/$s_!wFnz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd719aff-66c4-4555-96cf-f6fa8c9b0069_512x512.png
  - Source: https://www.neuralmarkets.decisional.com/about
- **Decisional AI Automation & Agents Newsletter | Dhruv Tandon | Substack**  
  - Image: https://substackcdn.com/image/fetch/$s_!0prO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7cf1479-a708-42a5-ac47-8f994f082feb_3670x1874.png
  - Source: https://www.neuralmarkets.decisional.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1E293B",
    "secondary": "#334155",
    "accent": "#0F172A",
    "background": "#F1F5F9",
    "textPrimary": "#171717",
    "link": "#475569"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans"
      ],
      "body": [
        "DM Sans"
      ],
      "paragraph": [
        "DM Sans"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "16px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#334155",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0F172A",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FCFDFE",
      "textColor": "#334155",
      "borderColor": "#CBD5E1",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.decisional.com/dec_word.svg",
    "favicon": "https://www.decisional.com/favicon.ico?favicon.706d4b93.ico",
    "ogImage": "https://www.decisional.com/og-image.png",
    "logoHref": "/",
    "logoAlt": "Decisional"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and organizations looking to automate workflows"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}
```