Decentro Brand Identity

A complete profile of Decentro's visual system — colors, typography, components, and personality — extracted from https://decentro.tech. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/decentro
• Machine-readable JSON: https://characterquilt.com/branding/decentro.json

Quick Facts

Color Palette

• primary: #EFF5FF
• secondary: #68727D
• accent: #096EF2
• background: #FFFFFF
• textPrimary: #000000
• link: #096EF2

Typography

• primary: Montserrat — https://fonts.google.com/specimen/Montserrat
• heading: Montserrat — https://fonts.google.com/specimen/Montserrat

Visual Assets

• Logo: https://decentro.tech/images/home/decentro-logo.svg
• Favicon: https://decentro.tech/favicon.ico

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#EFF5FF, textColor=#FFFFFF, borderRadius=34px, shadow=none
• buttonSecondary: background=#FAFAFA, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: fintech developers and businesses

Decentro Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Harnessing the Power of Influencer Partnerships in Fintech Marketing - Decentro
  • Image: https://decentro.tech/blog/wp-content/uploads/Header-Internal.jpg
  • Source: https://decentro.tech/blog/fintech-marketing-influencer/
• Decentro Merchant Dashboard - Payment Processing & Banking Solutions
  • Image: https://dxeyonoqmp66q.cloudfront.net/decentro-v3-dashboard+/mock-login-8.jpeg
  • Source: https://dashboard.decentro.tech/
• Engineering & APIs | Decentro Blog
  • Image: https://decentro.tech/blog/wp-content/uploads/TechBlog-AWS_Main_Banner.jpg
  • Source: https://decentro.tech/blog/engineering-and-apis/
• Latest in Fintech & Banking | Blog Category | Decentro
  • Image: https://decentro.tech/blog/wp-content/uploads/MerchantMonitoring_Main_Banner.jpg
  • Source: https://decentro.tech/blog/latest-in-fintech-and-banking/
• VPA in UPI: Meaning, How It Works, and How to Create - Decentro
  • Image: https://decentro.tech/blog/wp-content/uploads/VPA-Blog_UPI.jpg
  • Source: https://decentro.tech/blog/vpa-in-upi/
• Growing Our Website Traffic 7X in 11 Months by Organic Marketing
  • Image: https://decentro.tech/blog/wp-content/uploads/growing-decentro-traffic-by-7x-blogging.png
  • Source: https://decentro.tech/blog/how-we-grew-website-traffic-by-7x-in-11-months-organic-marketing/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.