# Decent Brand Identity

A complete profile of **Decent**'s visual system — colors, typography, components, and personality — extracted from [https://www.decent.xyz/](https://www.decent.xyz/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.decent.xyz/.

- primary: #0A0A19
  - rgb(10, 10, 25)
- accent: #0A0A19
  - rgb(10, 10, 25)
- background: #FFFFFF
  - rgb(255, 255, 255)
- textPrimary: #0A0A19
  - rgb(10, 10, 25)
- link: #0A0A19
  - rgb(10, 10, 25)

## Typography

Each font links to its Google Fonts page where available.

- primary: Söhne Buch
  - [Söhne Buch Google Fonts →](https://fonts.google.com/specimen/S%C3%B6hne+Buch)
- heading: Söhne Kräftig
  - [Söhne Kräftig Google Fonts →](https://fonts.google.com/specimen/S%C3%B6hne+Kr%C3%A4ftig)

## Visual Assets

Favicon

Social Card

## UI Components

Live previews rendered using Decent's actual button styles.

### Button Primary  
- background: #0A0A19  
- textColor: #0000EE  
- borderRadius: 12px  
- shadow: none

### Button Secondary  
- background: #EFF2F4  
- textColor: #0000EE  
- borderRadius: 12px  
- shadow: none

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** developers and tech-savvy users

## Decent Brand in the Wild

Image: [docs.decent.xyz](https://docs.decent.xyz/how-it-works.png)

Source: [docs.decent.xyz](https://docs.decent.xyz/overview/introduction/how-it-works)

Image: [box-v4.api.decentxyz.com](https://box-v4.api.decentxyz.com/chains/base.png)

Source: [app.decent.xyz](https://app.decent.xyz/)

Image: [sanko.xyz](https://sanko.xyz/assets/sanko-world.png)

Source: [app.decent.xyz](https://app.decent.xyz/)

Image: [docs.decent.xyz](https://docs.decent.xyz/fees.png)

Source: [docs.decent.xyz](https://docs.decent.xyz/development/split-fees)

## Frequently Asked Questions

### What is Decent's primary brand color?
Decent's primary brand color is #0A0A19. It anchors the visual identity across their website, product UI, and marketing materials.

### What font does Decent use?
Decent uses Söhne Buch for body text and Söhne Kräftig for headings. Fonts were detected on https://www.decent.xyz/ as part of their live design system.

### Does Decent use a light or dark theme?
Decent's primary site uses a light color scheme, with a background of #FFFFFF.

### How was this brand profile generated?
This profile was extracted from https://www.decent.xyz/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Decent.

## Methodology

Brand data on this page was extracted from [https://www.decent.xyz/](https://www.decent.xyz/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Decent.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Söhne Kräftig",
      "role": "heading"
    },
    {
      "family": "Söhne Buch",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0A0A19",
    "accent": "#0A0A19",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A19",
    "link": "#0A0A19"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Söhne Buch",
      "heading": "Söhne Kräftig"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Söhne Kräftig",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "12px",
      "body": "48px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0A0A19",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EFF2F4",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/q5fHKqgBi8uRENB5zqb2oUhTBQ.png",
    "ogImage": "https://framerusercontent.com/images/Nc2HWv7psnVZz9PiN7pHHLrzhSc.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech-savvy users"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}
```