Debut Brand Identity

A complete profile of Debut's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FF522A
• secondary: #0000EE
• accent: #CADDE6
• background: #FFFFFF
• textPrimary: #202020
• link: #CADDE6

Typography

• primary: Suisse Intl — https://fonts.google.com/specimen/Suisse+Intl
• heading: Suisse Intl — https://fonts.google.com/specimen/Suisse+Intl

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#CADDE6, textColor=#202020, borderColor=#202020, borderRadius=256.48px, shadow=none
• buttonSecondary: background=transparent, textColor=#202020, borderColor=#202020, borderRadius=256.48px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: biotechnology professionals and partners

Debut Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• About Us | Debut
  • Image:
  • Source: About Us
• Our Integrated Creation Model | Debut
  • Image:
  • Source: Integrated Creation Model
• Debut
  • Image:
  • Source: Debut
• Collaborate | Debut
  • Image:
  • Source: Collaborate
• Debut
  • Image:
  • Source: Debut
• Our Integrated Creation Model | Debut
  • Image:
  • Source: Integrated Creation Model

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Suisse Intl",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF522A",
    "secondary": "#0000EE",
    "accent": "#CADDE6",
    "background": "#FFFFFF",
    "textPrimary": "#202020",
    "link": "#CADDE6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Suisse Intl",
      "heading": "Suisse Intl"
    },
    "fontStacks": {
      "heading": [
        "Suisse Intl",
        "sans-serif"
      ],
      "body": [
        "Suisse Intl",
        "sans-serif"
      ],
      "paragraph": [
        "Suisse Intl",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "198px",
      "h2": "80px",
      "body": "25px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#CADDE6",
      "textColor": "#202020",
      "borderColor": "#202020",
      "borderRadius": "256.48px",
      "borderRadiusCorners": {
        "topLeft": "256.48px",
        "topRight": "256.48px",
        "bottomRight": "256.48px",
        "bottomLeft": "256.48px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#202020",
      "borderColor": "#202020",
      "borderRadius": "256.48px",
      "borderRadiusCorners": {
        "topLeft": "256.48px",
        "topRight": "256.48px",
        "bottomRight": "256.48px",
        "bottomLeft": "256.48px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/62e8551150789376b99dd101/62e9797065771d8fff195b8d_Debut-Logo-Web-Black-Orange.svg",
    "favicon": "https://cdn.prod.website-files.com/62e8551150789376b99dd101/6304053ae71d3255ad7ca757_Debut-Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/62e8551150789376b99dd101/630405b87568862f85d52411_Debut-OG-Other-Pages.jpg",
    "logoHref": "/",
    "logoAlt": "Debut"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "biotechnology professionals and partners"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}