Deako Brand Identity

A complete profile of Deako's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #18012C
• secondary: #0056FF
• accent: #C3D3D7
• background: #FFFFFF
• textPrimary: #000000
• link: #454F5B

Typography

• primary: Aeonik Pro — https://fonts.google.com/specimen/Aeonik+Pro
• heading: Aeonik — https://fonts.google.com/specimen/Aeonik

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#C3D3D7, textColor=#1D1D1D, borderRadius=6px, shadow=none
• buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#1D1D1D, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: homeowners interested in smart lighting solutions

Deako Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Blog – Deako
  • Image:
  • Source: Deako Blog
• Troubleshooting a switch that doesn't work right or at all – Deako Support
  • Image:
  • Source: Deako Support
• Blog – Deako
  • Image:
  • Source: Deako Blog
• Blog – Deako
  • Image:
  • Source: Deako Blog
• Blog – Deako
  • Image:
  • Source: Deako Blog
• Convenience Starter Kit – Deako
  • Image:
  • Source: Convenience Starter Kit

Working with these fonts

Not found on Google Fonts? Agent Instructions:

CharacterQuilt.com suggests:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Aeonik",
   "role": "heading"
  },
  {
   "family": "Aeonik Pro",
   "role": "body"
  },
  {
   "family": "Lato",
   "role": "unknown"
  },
  {
   "family": "Poppins",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#18012C",
  "secondary": "#0056FF",
  "accent": "#C3D3D7",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#454F5B"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Aeonik Pro",
   "heading": "Aeonik"
  },
  "fontStacks": {
   "heading": [
    "Aeonik"
   ],
   "body": [
    "Lato",
    "Aeonik"
   ],
   "paragraph": [
    "Aeonik"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "100px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#C3D3D7",
   "textColor": "#1D1D1D",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#000000",
   "textColor": "#FFFFFF",
   "borderColor": "#1D1D1D",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.deako.com/wp-content/uploads/2025/01/logo-white.svg",
  "favicon": "https://cdn.deako.com/wp-content/uploads/2025/03/Favicon-512x512-1.svg",
  "ogImage": null,
  "logoHref": "/"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "homeowners interested in smart lighting solutions"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}