Deako Brand Identity

A complete profile of Deako's visual system — colors, typography, components, and personality — extracted from https://www.deako.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/deako
• Machine-readable JSON: https://characterquilt.com/branding/deako.json
• Per-page llms.txt: https://characterquilt.com/branding/deako/llms.txt

Quick Facts

Color Palette

• primary: #18012C
• secondary: #0056FF
• accent: #C3D3D7
• background: #FFFFFF
• textPrimary: #000000
• link: #454F5B

Typography

• primary: Aeonik Pro — https://fonts.google.com/specimen/Aeonik+Pro
• heading: Aeonik — https://fonts.google.com/specimen/Aeonik

Visual Assets

• Logo: https://cdn.deako.com/wp-content/uploads/2025/01/logo-white.svg
• Favicon: https://cdn.deako.com/wp-content/uploads/2025/03/Favicon-512x512-1.svg

UI Components

• buttonPrimary: background=#C3D3D7, textColor=#1D1D1D, borderRadius=6px, shadow=none
• buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#1D1D1D, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: homeowners interested in smart lighting solutions

Deako Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Blog – Deako
  • Image: https://cdn.deako.com/wp-content/uploads/2020/05/Group-600-5-1024x727.png
  • Source: https://www.deako.com/blog/
• Troubleshooting a switch that doesn't work right or at all – Deako Support
  • Image: https://support.deako.com/hc/article_attachments/28340662008983
  • Source: https://support.deako.com/hc/en-us/articles/28340594493719-Troubleshooting-a-switch-that-doesn-t-work-right-or-at-all
• Blog – Deako
  • Image: https://cdn.deako.com/wp-content/uploads/2025/11/image-54-1024x679.png
  • Source: https://www.deako.com/blog/
• Blog – Deako
  • Image: https://cdn.deako.com/wp-content/uploads/2025/09/Group-448-1024x611.png
  • Source: https://www.deako.com/blog/
• Blog – Deako
  • Image: https://cdn.deako.com/wp-content/uploads/2022/03/image-49-1024x633.png
  • Source: https://www.deako.com/blog/
• Convenience Starter Kit – Deako
  • Image: https://cdn.shopify.com/s/files/1/1743/9859/files/Convenience_Starter_Kit_-_Image_2_-_Deako-Lifestyles-Pantry-Motion-Sensor-v2.2.19.jpg?v=1763997229
  • Source: https://www.deako.com/products/convenience-starter-kit/

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.