Dbt Labs Brand Identity

A complete profile of Dbt Labs's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FFAE00
• secondary: #FF8C00
• accent: #FE6703
• background: #FFFFFF
• textPrimary: #030711
• link: #FFF7E6

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FE6703, textColor=#030711, borderRadius=12px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=12px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: data professionals and businesses

Dbt Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Analytics and the craft of software engineering
  • Image:
  • Source: https://roundup.getdbt.com/p/analytics-and-the-craft-of-software
• dbt Labs Blog | Learn from the experts | dbt Labs
  • Image:
  • Source: https://www.getdbt.com/blog
• Problem with running model using official DBT Extension in VS Code - Help - dbt Community Forum
  • Image:
  • Source: https://discourse.getdbt.com/t/problem-with-running-model-using-official-dbt-extension-in-vs-code/19860
• Meet the dbt Fusion Engine: the new Rust-based, industrial-grade engine for dbt | dbt Developer Blog
  • Image:
  • Source: https://docs.getdbt.com/blog/dbt-fusion-engine
• Introducing the dbt Developer Hub: your new home base for the dbt Community | dbt Labs
  • Image:
  • Source: https://www.getdbt.com/blog/introducing-dbt-developer-hub-community-home-base

Working with these fonts

Not found on Google Fonts? Here are agent instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Helvetica Neue",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#FFAE00",
  "secondary": "#FF8C00",
  "accent": "#FE6703",
  "background": "#FFFFFF",
  "textPrimary": "#030711",
  "link": "#FFF7E6"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Helvetica Neue",
   "heading": "Helvetica Neue"
  },
  "fontStacks": {
   "heading": [
    "polymath",
    "-apple-system",
    "BlinkMacSystemFont",
    "Helvetica Neue",
    "segoe ui",
    "Ubuntu",
    "Roboto",
    "noto",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "polymath-text",
    "-apple-system",
    "BlinkMacSystemFont",
    "Helvetica Neue",
    "segoe ui",
    "Ubuntu",
    "Roboto",
    "noto",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "polymath-text",
    "-apple-system",
    "BlinkMacSystemFont",
    "Helvetica Neue",
    "segoe ui",
    "Ubuntu",
    "Roboto",
    "noto",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "32px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FE6703",
   "textColor": "#030711",
   "borderRadius": "12px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "12px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.getdbt.com/_next/image?url=%2Fimg%2Flogos%2Fdbt-labs-logo.svg&w=384&q=75",
  "favicon": "https://www.getdbt.com/favicon.ico",
  "ogImage": "https://www.getdbt.com/img/site-meta/facebook.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "data professionals and businesses"
 },
 "designSystem": {
  "framework": "tailwind"
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}